WEM Launches New Luxe Fashion Event

Canadian center calls on style icon to host its Spring & Summer Fashion Show.

Every season, fans of everything fashion swarm their local shopping centers and the High Street in search of what's next to refresh their wardrobes. They got VIP treatment at West Edmonton Mall (WEM) last weekend when one of Canada's style gurus[...] Tactics Subscribers Read More...

Extra, Extra: The Grafton Press

Community Relations, Community Room

Print is the medium of choice for this community relations strategy.

The Grafton center is mid-way through a major £18.5 million (US$23.8m) refurbishment, and its management team is determined to make shoppers feel like this isn't just a retail project, but an enhancement of their community. So it chose the medi[...] Tactics Subscribers Read More...

A Labor of Community Love

Community Relations, Community Room

The Palms unveils the participatory artwork that shoppers assembled.

A couple of weeks ago, we told you about a creative community relations initiative from The Palms shopping center in New Zealand: a giant puzzle that artist Brett King created and that local shoppers were asked to help put together. Well, the re[...] Tactics Subscribers Read More...

Hillcrest to Produce Its Own #HelloHoney

Community Room, Sustainability

Two beehives will soon be buzzing with activity on the center’s rooftop.

Hillcrest has joined the ranks of shopping centers using their rooftops as key elements in their sustainability programs. The Canadian property has partnered with the Alvéole urban beekeeping organization with plans to install two beehives on i[...] Tactics Subscribers Read More...

Full STEAM Ahead at Tuttle Crossing

Amenities, Customer Service

Ohio mall to unveil a brand new themed gathering place for kids and their families.

In a couple of days, The Mall at Tuttle Crossing will host the grand opening of its new play area and toddler zone. At a soft launch last week, a few children had a chance to try out the installations and, as it turns out, learn something, too. [...] Tactics Subscribers Read More...

Consumers on the Run

Marketing Research

GfK surveyed people’s attitudes toward materialism around the globe.

Despite the ever growing number of retail destinations, brands, and product lines available to them, the one thing that consumers are having trouble sourcing is time—for themselves, family, and meaningful experiences. That's the overwhelming t[...] Tactics Subscribers Read More...

Lounging Around in Times Square

Amenities, Customer Service

Times Square gives its visitors a place to meet, pause, and socialize.

If you've ever flown over New York's Times Square, you might have noticed that the intersection at Broadway and 7th Avenue looks like a big X. That has inspired "XXX Times Square with Love," a hangout area made of three X-shaped loungers that ca[...] Tactics Subscribers Read More...

Vocational Mall Gives Students Pathways

Charity Partnerships, Community Room

New center created to support college-aged youths with learning disabilities.

While some educational institutions are experimenting with satellite campuses and high-tech learning labs in shopping centers, one new program is proposing the opposite: a mini-mall inside a school to offer students an enriched curriculum. La[...] Tactics Subscribers Read More...

Little Free Library Opens in Aventura

Amenities, Customer Service

Aventura Mall’s new amenity will spark a series of special events for all ages.

Take a book, return a book—the concept is simple. Now Aventura Mall in Florida has officially joined the open community library movement with a new offering: little libraries shaped like miniature houses. These give shoppers access to dozens o[...] Tactics Subscribers Read More...

Shoppers to Join Big Ride for Life

Community Room, Fundraisers

Heart & Stroke Foundation’s Big Bike headed to the mall.

With sunshine in the forecast, the Heart & Stroke Foundation of BC & Yukon should do very well this weekend when it invites mall shoppers to hop on its Big Bike and help raise funds for life-saving research. The Heart&Stroke Big Bike is a fun[...] Tactics Subscribers Read More...