About Us Contact Us Back Issues Region Advertise Editorial Submissions Subscribe Directory Mall Media Gateway

Banner

The Global Online News Source for Shopping Centers

 

 

Follow us on:

Swarm Warning for UK Mall

Community Relations, Community Room

Some 4,500 children are expected to show up at intu Metrocentre’s community event.
Gateshead (UK) residents who are a little sensitive to noise might want to avoid Saltwell Park this coming May 26 because it will be swarming with young energetic kids. Forty eight local primary schools have registered for the intu Metrocentre G[...] Tactics Subscribers Read More...

Could You Guess What this Loot Is Worth?

Sales Promotions & More, Seasonal Giveaways

Shopping center and partner retailers are giving customers a chance to win big this month.
What's it worth? That question has been posed to consumers more times than we can count and in a variety of settings as the core concept for seasonal campaigns and giveaways. There's a reason for that: People just can't help but try to come up w[...] Tactics Subscribers Read More...

A Pop of Colour at Bally

Advertising Creative Design, Design Studio

This spring campaign offers just as much to the boys as it does the gals.
Call this our visual find of the week, the "Bally is Super!" campaign. Starring supermodel Irina Shayk, alongside up-and-comers Kit Butler and David Trulik, the designer label's creative has the bright colors of spring and a slight retro vibe, a[...] Tactics Subscribers Read More...

Going Once, Going Twice, Sold!

Community Room, Fundraisers

Bakers got creative making cakes that represented various points of interest in their community.
Hobby bakers usually don't need an excuse to get into their kitchens and whip up some tasty treats. However, there is an added satisfaction when you know that your creations can help your community. That's what an American mall proposed for its [...] Tactics Subscribers Read More...

Veggies in the Mall Hood

Community Room, Sustainability

Workshops allow kids to tap into their creativity while enhancing their food literacy.
While some children were hunting for chocolate eggs at their local shopping center this past Easter, young visitors at The Mall Walthamstow were being initiated to the ways of the Secret Seed Society. The UK-based organization, which works on ur[...] Tactics Subscribers Read More...

Out of the Box: The Docks Dome

Entertainment, Special Events

Docks Bruxsel is just weeks away from launching its new rooftop event venue.
It looks like something out of James Bond movie: a mysterious high-tech facility perched on a rooftop, with panoramic terraces and an airy glass-covered walkway. This Belgian special event hall hasn't officially opened yet, but the bookings are [...] Tactics Subscribers Read More...

How Much Would You Give for a Birdie?

Charity Partnerships, Community Room

Trader Joe’s brings back its fourth annual golf fundraising campaign.
Sandra Gal, Pernilla Lindberg, Mo Martin, and Belen Mozo are no strangers to pressure. After all, these Florida-based professional golfers spend much of their time chasing low scores on the LPGA tour. This month they're putting a little extra [...] Tactics Subscribers Read More...

Plate Expectations Draw Shoppers In

Food & Beverage, Special Events

Aussie mall sends its patrons on a path of discovery with a pop-up F&B program.
Over the past 20 years, Tasting Australia has given food lovers an annual festival celebrating its region's full gamut of culinary trailblazers, from paddock to plate. For the first time this spring, it's bringing the event to the mall with pop-[...] Tactics Subscribers Read More...

Snap! That Looks So Good

Social Media Campaigns, Technology Lab

STC finds a way to dazzle would-be Taste MRKT customers—through photography.
A picture is worth a thousand words, the old adage goes. Nowadays, it's also worth a thousand bites. With restaurants, take-out eateries, cafés, food trucks, pop-ups, grocers, and blogs all competing for their share of consumer wallets, image b[...] Tactics Subscribers Read More...

Festivalgoers Get Fit with Sir Richard Branson

Community Relations, Special Events

More than 20,000 people flocked to the UK’s Hackney Marshes to sweat it out with the Virgin founder.
Leave it to Sir Richard Branson to reinvent the familiar. This past April 30, the man who started the ever-growing Virgin Group got a sizeable crowd fired up as he launched a new marquee event in the UK's famous Hackney Marshes in East London. [...] Tactics Subscribers Read More...
Page 3 of 3
123