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Things Are Heating Up at Square One

Food & Beverage, Sales Promotions & More

After much anticipation, the upscale Canadian center is ready for The Food District’s big reveal.

The formula looks familiar: An artisan marketplace, a test kitchen, celebrity chefs, event space, and a closely curated roster of vendors add up to something more than a run-of-the-mill food court. With that, you're reaching a concept in the ord[...] Tactics Subscribers Read More...

Mirvac Does Mardi Gras

Décor Themes, Design Studio

A strong theme décor sets the stage for two weeks of celebrations.

Mardi Gras (or Fat Tuesday) is a time to let loose, draw outside the traditional lines, and get into carnival mode. Mirvac's retail centers in inner Sydney (Australia) are doing just that, but with a twist. Celebrating diversity and inclusivenes[...] Tactics Subscribers Read More...

This Is What Change Looks Like

Community Room, Fundraisers

SodaStream picks Instagram as its platform of choice to mark International Women’s Day.

SodaStream International, the manufacturer of automatic sparkling water makers, is putting up US$10,000 for its social media campaign to celebrate this year's International Women's Day. Until March 8, it's inviting followers to share personal st[...] Tactics Subscribers Read More...

The Local Angle Playbook

Development News, Shopping Center Business

Promoting assets beyond retail is an integral part of the center’s branding strategy.

Two years after it broke ground on its A$440m (US$314m) redevelopment, Sunshine Plaza (Maroochydore, Australia) is now a month away from hosting its big reopening and unveil the 100-plus additional stores that have turned it into a super-regiona[...] Tactics Subscribers Read More...

What’s Next: Performing Arts Tenants

Community Relations, Community Room

The theater of retail makes for an ideal satellite performing arts venue.

Call it mutual back scratching. Shopping centers and arts organizations both need people to step into a physical space from time to time to discover new store collections or works by local and international creators. By collaborating, they can b[...] Tactics Subscribers Read More...

Dreamers Become Doers at Cabot Circus

Entertainment, Special Events

Would-be entrepreneurs take their first steps with guidance from the PopUp Business School.

No permanent buildings and no formal classrooms; the PopUp Business School has the gig generation pegged. Its latest stop: Cabot Circus shopping center in Bristol, UK. Everywhere it goes, the traveling institution's leaders ask people yearning f[...] Tactics Subscribers Read More...

This Is Not Your Average Buffet

Food & Beverage, Leasing

A popular Taiwanese eatery has just made its first foray into the Thai market.

You've got food emporiums on one end of the trendy culinary spectrum and small-footprint boutique eateries on the other, and smack in the middle is a Taiwanese market leader that hopes its concept is exportable. Charoen Pokphand Foods PLC (CP[...] Tactics Subscribers Read More...

Getting the Festival Look Right

Sales Promotions & More, Seasonal Giveaways

Chadstone positions itself as the fashion destination for festival goers.

Festivals, like any other gatherings, seem to inspire life stagers. You know, the type of people who like to make sure they are selfie and social post ready at all times. Chadstone - The Fashion Capital (Australia) has a proposition for them: Ch[...] Tactics Subscribers Read More...

Taking Cover at the Square

Entertainment, Movie Theatre Premieres and Partnerships

Rainy weather brings seasonal event partnership opportunity for an Aussie shopping center.

Retail centers whose primary catchments include waterfront communities face ongoing competition from their natural environment—yanking residents away from beachside leisure and sunset strolls is no small feat. Eventually, though, the weather t[...] Tactics Subscribers Read More...

Shoppers Cozy Up for Valentine’s Day

Design Studio, Visual Merchandising

Madison’s rooftop winter abodes morphed into love shacks with London views.

Last winter, hungry patrons heading to Madison in London (UK) for a Manhattan-style restaurant experience had two choices: Grab a table inside—conventional—or brave the cold on the rooftop terrace and take a seat in The White Forest. The eat[...] Tactics Subscribers Read More...

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