Westfield GC Holds Court in Queensland

What started out as a sporting event led to a popular amenity that draws the community.

Children with hoop dreams got to play to their hearts' content and learn new skills when Westfield Garden City (Upper Mt. Gravatt, Australia) hosted its GC Slam last month. For nearly two weeks, the center played basketball academy for young vi[...] Tactics Subscribers Read More...

Images of the Week: Sense of Spring

Décor Themes, Design Studio

Consumers aren’t bound by retail property lines. Maybe your center’s marketers shouldn’t be, either.

To centralize or not to centralize: That is an ongoing creative question for shopping center marketers working for developers and property managers with more than one location. There are financial benefits to pooling resources, not to mention a[...] Tactics Subscribers Read More...

The Tiny Trader’s Mall

Pop-Up Stores, Shopping Center Business

Willowbrook makes room for entrepreneurs who are still in the early stages of building their collections.

Pop-ups can be daunting, even for some very promising start-ups, so Willowbrook shopping center (Langley, Canada) came up with a concept that better suits them: Willowbrook Wants. It's a promotional platform offered at its curated boutique, The[...] Tactics Subscribers Read More...

The Other September Issue

Entertainment, Special Events

With ongoing shopper engagement and online support, a bespoke mall magazine can be as effective for marketing as big media collaborations.

In this global "Republic of Me," fashion destinations are being pulled in two seemingly opposite marketing directions: Take the aspirational route and offer customers some on-trend mentoring or pave the way for shoppers to explore and express t[...] Tactics Subscribers Read More...

This Event Should Be Scary Good

Apps, Technology Lab

Widely available tech tools give retail teams a chance to revisit old classics.

Howling sounds and fake spiderwebs? Oh, please! You'll need to do better than that to up your fear factor this Halloween, and there are plenty of options at your fingertips. That's the upside of consumers' dependence on mobile phones and other [...] Tactics Subscribers Read More...

Give, Love, Get at AE

Community Room, Fundraisers

We aren’t past Halloween yet, but the holiday charity battle has already begun.

Holiday music playing at the mall isn't the only thing that seems to start earlier every year. So, too, is the chase for shopper donations. American Eagle (AE) got a jump on it already, offering a social media contest with a benevolent twist. "[...] Tactics Subscribers Read More...

Meet You at the Arcade

Entertainment, Special Events

If you still think arcades should be relegated to a back corner of the mall, you might want to rethink that strategy.

Anyone who thinks that arcade games are just becoming cool again hasn't been paying attention. As far as diehard fans go, they'd never lost their appeal, and the only question that remains for retail marketing teams is: Will these games be play[...] Tactics Subscribers Read More...

Twas the Contest Before Christmas

Community Relations, Community Room

Hillcrest is putting shoppers at the center of its holiday story branding strategy.

Hillcrest's Jingle Jolly Santa Show promises to warm the hearts of those who love everything Christmas this year—St. Nick in his red suit, the cozy decked halls, the works. Still, the Canadian mall's team has left a little room for something [...] Tactics Subscribers Read More...

Spotlight on Europe’s Top Marketers

ICSC European Shopping Centre Awards, Shopping Center Business

Retail trends emerge from ICSC’s 2019 Solal Marketing Awards.

ICSC wrapped up its Retail Innovation Forum at Kings Place in London (UK) last week, having brought together professionals from across Europe and Africa to reflect on the current state of the industry and brainstorm on some of the big consumer [...] Tactics Subscribers Read More...

This Show’s Happening in the Kitchen

Celebrity Chefs, Food & Beverage

One part tradition and two parts innovation is the best recipe for your center’s holiday gathering.

Finding the right gifts is at the top of holiday shoppers' to-do lists, but something else weighing heavy on their mind is what they'll serve their families and guests during those festive weeks. Maybe your center can help.

We know what you'[...] Tactics Subscribers Read More...