Thinking Outside the Power Box

Parking, Property Management, Sustainability

Like urban community gardens, solar panels are proving to be a highly valuable option in optimizing shopping center and car park rooftop space.

Sprawling car parks don't tend to be shopping centers' best design features, but it doesn't mean that they can't inspire creativity. At a time when developers are expected to demonstrate the value of every square inch of their properties, findi[...] Tactics Subscribers Read More...

The Community Hub Is the New Mall

Advertising Creative Design, Design Studio

2020 is just around the corner and it’s time to embrace the idea that pure consumption taking a back seat to multi-faceted lifestyle experiences in malls is no passing fad.

Simon Property Group is our creative pick of the week for managing to resume what has been a decade of significant change and growth for the retail industry in just 75 seconds. As the developer looks to the future, the focus is clearly on comme[...] Tactics Subscribers Read More...

There Are Sweet Returns to Be Had on FB

Facebook, Technology Lab

Place du Saguenay found a way to triple its Facebook organic reach, despite a tough post-holiday quarter.

Last winter was particularly harsh in Canada’s province of Québec, leaving shoppers even wearier than usual after the busy holiday season and making the task of engaging them tougher for malls like Place du Saguenay in Chicoutimi. Even using[...] Tactics Subscribers Read More...

The Palms Gives Disabled Artists a Stage

Charity Partnerships, Community Room

Breaking down social barriers is part of the arts and culture exercise at The Palms.

There are advocates of public art in commercial spaces and champions of inclusive shopping experiences. The Palms (Christchurch, New Zealand) managed to merge the two causes this past December 3 when it partnered with SkillWise to mark the Inte[...] Tactics Subscribers Read More...

Inside the Consumer Data Lab

Technology Lab

Get back to the marketing drawing board and learn how to effectively capture consumer data for mobile campaigns.

Retail marketers agree that data and its analysis are crucial to business success. That is if you can get it. Following his insightful presentation at the Retail Council of Canada’s recent Retail West conference in Vancouver, Matt Seniuk of R[...] Tactics Subscribers Read More...

Bright Lights in the Big City

Décor Themes, Design Studio

Entertainment district celebrates 10 years of supporting urban wellness through seasonal light installations.

You can see a wintry urban landscape as either of two things: An inevitable plight that freezes the human spirit or a blank canvas that awaits a creative hand. A public/private partnership has chosen the latter to great success.

The City of [...] Tactics Subscribers Read More...

Melbourne Central Hopes for a Hit with The Returning

Customer Service, Gift Cards, Services

Melbourne Central eases shoppers’ purchase returns to boost gift card sales and help a partner charity.

There's no trailer for The Returning, but Melbourne Central's newest customer service offer sure sounds like a hair-raising blockbuster. The Australian center will launch it tomorrow, giving shoppers the option to return their new and unwanted [...] Tactics Subscribers Read More...

Saje Natural Wellness: It’s Time to Get Personal

Email Marketing, Social Media Campaigns, Technology Lab

From face-to-face interactions with shoppers to online quizzes, the retailer is relentless about customer care and it shows in its story branding.

How’s your digestion? Are you sleeping well? Any additional stress lately? These are questions one might expect from a healthcare professional, but not a retail salesclerk. And therein lies the difference between your average product-pushing [...] Tactics Subscribers Read More...

Calling All Coffee Lovers Out

Amenities, Sustainability

Lendlease launches Australia-wide program to cut down on waste.

Aussies love their grab-and-go coffee. The evidence is there—more than one billion disposable cups used each year. That means a lot of people are walking around with a buzz and, unfortunately, most of those cups end up in landfill and are est[...] Tactics Subscribers Read More...

A Bloody Good Time

Community Room, Fundraisers

Shopping center sets new record at its fifth annual fundraiser.

The power of a community fundraiser needn't be judged by how many attendees leave looking solemn and teary-eyed. The marketing team at The Market Shops in Florida knows a thing or two about that. It's just wrapped its most successful drive ever[...] Tactics Subscribers Read More...