The Surrey Heath Borough Council (SHBC – Surrey, England) made a bold move when it shelled out £110 million (US$143m) to buy The Square in Camberley back in 2016—part of that investment covered a complete refurbishment of the center. The S[...] Tactics Subscribers Read More...

In a city like New York where people seem to move at the speed of light, you don't get much time to make that all-important first impression. Having a top stylist refresh your look certainly helps. It's done wonders for the team of ambassadors [...] Tactics Subscribers Read More...

It's easy to view Carpe Librum as a relic of the past, a place where rows of floor-to-ceiling bookshelves provide a refuge to those who can't quite face a future of digital reads and audio files. There's actually much more to this low-price emp[...] Tactics Subscribers Read More...

If you've already parked at the mall for a cheap price, stepping inside to grab a quick coffee before heading home likely won't break the bank. That's the form of convenience-breeds-loyalty rationale that might give Sylvia Park (Auckland, New Z[...] Tactics Subscribers Read More...

Who doesn't like to look good in a portrait? Nobody but despite consumers' obsession with image curation for lifestyle-oriented social media, the Microsoft Store team at Westfield Topanga & The Village (Canoga Park, USA) isn't focusing its phot[...] Tactics Subscribers Read More...

Farm-to-table fare is a good point of differentiation for a mall-based seasonal food market, but it's no longer a breakthrough concept. If you really want to attract the attention of sustainability-conscious shoppers, you might want to consider[...] Tactics Subscribers Read More...

Bullring & Grand Central (Birmingham, UK) seem to have market[...] Tactics Subscribers Read More...

Shopping center marketers have become very skilled at turning their properties into promotional platforms for both tenants and partner brands. The Mall Luton (UK) didn't need to give up much of its real estate to use that strategy for community[...] Tactics Subscribers Read More...

You won't hear Bob the Chef bark any orders at his brigade. The self-described culinary anarchist and TV personality is known for breaking with conventions and having some fun in the kitchen to create his tasty dishes. That approach has been ke[...] Tactics Subscribers Read More...

Valentine's Day is big business and every year it generates a lot of media coverage. Bayer grabbed the opportunity to take its CSR message to the retail floor and focus the public's attention on a heart matter that doesn't involve Cupid match-u[...] Tactics Subscribers Read More...