With its latest art collaboration, Westfield Belconnen is onto something more than a stopgap event that will keep local families engaged during COVID. The Aussie center is tapping into new ways of delivering value to customers beyond its walls [...] Tactics Subscribers Read More...

There are still some fun and games to be found in this back-to-school season, despite lingering COVID-related health and safety concerns. Macerich, for one, is using the Shopkick retail rewards app to encourage customer loyalty, challenging sho[...] Tactics Subscribers Read More...

Using words like "exclusive" for fashion sales promotion might seem questionable to today's omnichannel shoppers—they know how to get their hands on almost any merchandise, anytime, anywhere. Setting the timer on seasonal deals, however, migh[...] Tactics Subscribers Read More...

Cutting through the clutter hasn't been easy for shopping center teams this back-to-school season. Much of the web banter has been focused on COVID, vaccination, in-person vs. virtual education, and protective mask policies. To reach its custom[...] Tactics Subscribers Read More...

It seems that Santa is just as anxious as consumers to get back in the swing of things. Children aren't all back in school yet and Halloween is still a ways away, but The Body Shop is already taunting its UK customers with a fresh line of beaut[...] Tactics Subscribers Read More...

As consumers diligently work on losing their so-called pandemic pounds, shopping center operators are doing their best to hold onto essential F&B sales, especially in markets where health authorities are imposing fourth-wave restrictions. An Au[...] Tactics Subscribers Read More...

Fish tacos and yam fries with aioli are so pre-pandemic. How about some mac and cashew cheese? Or perhaps Teriyaki tempeh stirfry? You won't have to go very far these days to find an increasing selection of vegan ingredients to use at home or d[...] Tactics Subscribers Read More...

Who would have thought 18 months ago that established malls would still need ice-breaker events to bring their tenants and shoppers together? That's what the Trafford Centre in Manchester (UK) is essentially doing with its Summer Social, a seve[...] Tactics Subscribers Read More...

You might not be a fan of Barbie dolls, but it's tough to deny that Swangate's recent "Style in a Box" event was creative. Last Saturday, the Wellingborough, UK, mall literally brought summer fashion trends to life with giant toy packages in wh[...] Tactics Subscribers Read More...

If anyone was unsure how sharp the Debenhams marketers' focus would be after the Boohoo Group took over the British department store earlier this year, those doubts have been laid to rest. The now digital-first entity is intensely promoting its[...] Tactics Subscribers Read More...