Kids to Co-star in Mall’s Christmas Window

Décor Themes, Design Studio, Entertainment, Sales Promotions & More, Visual Merchandising

Personalization will be a key element of Rundle Mall’s digital holiday programming.

Rundle Mall's marketing team is changing things up this year to break the monotony of holiday set line-ups. For one, Santa won't be glued to a center court chair but will meet with families inside two tenant stores: in the Myer Santaland and th[...] Tactics Subscribers Read More...

Galeries Lafayette Goes for Good—Again

Design Studio, Sales Promotions & More, Visual Merchandising

Known for lux, the department store is giving pre-loved apparel an aura of glamor.

Shoppers who like to stay on top of fashion trends are probably bored by what's inside their own closets after so many months of retail disruptions. What others are eager to discard, however, might turn out to be their new favorite outfit. Gale[...] Tactics Subscribers Read More...

Canadian Shoppers in U.S. Malls’ Mire

Gifts with Purchase, Loyalty Programs, Sales Promotions, Sales Promotions & More

With consumers acting on warnings of possible supply-chain issues, the timing is ideal to court those cross-border guests.

The reopening of the Canada/U.S. land border means flocks of snowbirds are heading south and retail marketers are paying attention. With COVID protocols that are, for the most part, aligned, malls can resume offering deals and services that wil[...] Tactics Subscribers Read More...

A Green Turn for ION Orchard’s Loyalty Scheme

Community Room, Sales Promotions & More, Sustainability

The center’s mobile app is the delivery platform for its latest CSR initiative.

The island of Singapore isn't a place for those who like to test the limits of state authority. Living outside its clearly painted lines has swift consequences. Yet at ION Orchard, it's good behavior that has triggered an immediate response sin[...] Tactics Subscribers Read More...

Tricks, Treats, and Stories at 313@Somerset

Facebook, Sales Promotions & More, Seasonal Giveaways, Social Media Campaigns

Shoppers are invited to actively contribute to the retail center’s seasonal content.

313@Somerset's "Park & Perks" for all indeed makes it straightforward for shoppers to bag some deals this fall. Just visiting and spending sometimes as little as S$30 (US$22) at the Singapore mall is good enough for GWPs ranging from free parki[...] Tactics Subscribers Read More...

VS to Shoppers: Spend on Your Selfie

Gift Cards, Sales Promotions, Sales Promotions & More

This government-backed recovery scheme gives a mall the ideal marketing campaign theme.

As the holiday season nears and pressure mounts on retail teams to produce decent ROI on their tight promotional budgets amidst COVID, marketers might be wise to seek piggyback rides from all levels of government. It could be key to loosening s[...] Tactics Subscribers Read More...

Personalization: The Ultimate Retail Luxury?

Entertainment, Loyalty Programs, Sales Promotions & More, Special Events

The Florida mall event that debuts today has FOMO marketing written all over it.

If you can't find the perfect outfit for that family reunion despite hunting through every fashion mall store, just have Karelle Levy of KRELwear measure you up and produce a custom creation on the spot. While you're at it, have her make a mini[...] Tactics Subscribers Read More...

SLC Mall Pushes On-site Lunch Sales

Food & Beverage, Gift Cards, Sales Promotions & More, Seasonal Giveaways

There were no Michael Scotts wanted in this mall’s social contest.

A free lunch? That was recently a possibility for workers who shopped at The Gateway (Salt Lake City, USA) last month. They had to put their thinking caps on, though, for a chance at winning a prize in the center's "Back to the Office" social m[...] Tactics Subscribers Read More...

Wooing Shoppers Itching for a Fashion Refresh

Gift Cards, Gifts with Purchase, Sales Promotions, Sales Promotions & More

Forrest Chase delivers simple and hard-to-resist seasonal sweepstakes.

If shoppers in Perth City (Australia) needed anyone's permission to resume their fashion-loving ways, they just got the green light from Forrest Chase's marketers. Last week, the center and its participating tenants launched a Spring Fashion Sc[...] Tactics Subscribers Read More...

This Is What a Standout Event Looks Like

Food & Beverage, Live Demonstrations, Sales Promotions & More

House of Food was a cornucopia of on-trend dishes for open-minded foodies.

Bikini Berlin could have hosted a generic fall harvest event last weekend to give shoppers a reason to pop by, browse, and perhaps leave with an item or two for their pantry. Instead, the German concept mall presented a must-attend—and free�[...] Tactics Subscribers Read More...