Even Good Retail Activations Need Staging

Food & Beverage, Loyalty Programs, Sales Promotions & More

Westfield Marion keeps its sales and loyalty program promotions fresh.

Spin and Win, Spend and Vend, Fresh Shop Price Drop—these all sound inviting enough but it takes more than catchy phrases to move consumers to reach for their mobile phones and click on a mall app. This past month, the strategy that Westfield[...] Tactics Subscribers Read More...

The Right Mix: Reopening Pop-up Partnerships

Décor Themes, Design Studio, Visual Merchandising

Seasonal pop-ups might be worth the investment now that more consumers are open to “feel-good” spending.

No advance booking required. These words alone might be enough for shoppers to consider a trip to the mall. Add to that a corporate partnership, alluring treats, and a panoply of drinks, and the strong mix could produce incremental sales at a p[...] Tactics Subscribers Read More...

How Do Shoppers Rate Your Mall Website?

Mall Websites, Technology Lab

A star rating system allows SM Supermalls and its tenants to get instant and actionable consumer feedback.

The marketers in charge of digital communication and e-commerce for SM Supermalls in the Philippines are able to answer that question without hesitation because they pose it on the developer's web portal every chance they get. The polling isn't[...] Tactics Subscribers Read More...

Brookfield Properties Casts a Wider Tenant Net

Community Relations, Retailer Roundup, Shopping Center Business

Knowledge sharing program points to a more diverse future in retail.

Corporate social responsibility begins with intent and it needs action, especially funding, for its vision to be realized. Brookfield Properties is pumping US$25 million over five years into a mentorship program targeted at aspiring black- and [...] Tactics Subscribers Read More...

COVID Masks? There’s a Bin for That

Community Room, Sustainability

This pandemic wave might be about to crash, but it doesn’t hurt to be prepped for the next one.

The COVID-19 pandemic has been tough on the environment and the world's retailers and malls took a few steps back when they had to pause green initiatives such as banning plastic bags or serving customers drinks in personal reusable mugs. The c[...] Tactics Subscribers Read More...

The Gnomes Take Over the Runway

Advertising Creative Design, Design Studio

A UK department store finds a most unusual way to announce its new garden center’s imminent arrival.

In the age of social marketing and personalized avatars, it isn't that uncommon to see brands and shopping centers create fashion ad campaigns around quirky characters. But gnomes? One new department store/boutique duo doesn't have a problem wi[...] Tactics Subscribers Read More...

Now Showing: Meet the Parents…Without Kids

Customer Service, Services

Back to the mall means back to a little freedom for parents at this Aussie mall.

If parents need a reason to head to Indooroopilly (Greater Brisbane, Australia) after work with children in tow, then the on-site Cinema Childcare program might be a good one. The shopping center's Event Cinemas is the host on the third Thursda[...] Tactics Subscribers Read More...

Right Up Shoppers’ Alley: Art in D.C.

Décor Themes, Design Studio

A seasonal public art installation is the perfect match for this center’s colorful web imagery.

CityCenter DC's marketers call it a colorful sea of chromatic ribbons and until Labor Day the "Summer Stream" artwork will act as a beacon to draw shoppers to the Washington property's Palmer Alley.

DC-based experiential art and events com[...] Tactics Subscribers Read More...

London’s Oxford Circus Set for Major Overhaul

Development News, Shopping Center Business

Westminster and The Crown Estate hope that the revamped district will become London’s “front door to the world.”

New York City has its Times Square, Vegas ist famous Strip, and soon Oxford Street could become such a beacon for London (UK). The City of Westminster and The Crown Estate want to transform the street district into two new pedestrian-friendly p[...] Tactics Subscribers Read More...

This Tech Release Is Perfectly Timed

Customer Service

A new app might offer the ultimate test of one’s true openness when it comes to connecting with others online.

Tech design is at a tipping point, with social advocates calling for inclusivity to be at the forefront in the development of everything from website architecture to video closed-captioning. An Aussie outfit's contribution: An app that caters p[...] Tactics Subscribers Read More...