The change in season hasn't been quite enough to get hordes of fashionistas testing their local mall's COVID-19 protocols. Pacific Place's virtual series just might. With so many consumers going around in circles at home, looking for projects t[...] Tactics Subscribers Read More...

While some charities and community groups are taking their appeals to the Web to make up for lower High Street traffic counts, The Salvation Army is present on all fronts this year, including the mall, to seek support for what will be a challen[...] Tactics Subscribers Read More...

It didn't take long for CenterCal Properties to get into proactive mode after COVID-19 hit. Back in spring, it could already see the writing on the mall walls and figured that it needed to change course if its centers were going to deliver some[...] Tactics Subscribers Read More...

The tightening of communities has been a welcome COVID-19 side effect. However, sustainability is one CSR mandate that has taken a hit during the pandemic, with packaging from online purchase orders and takeaway food containers piling up. K11 M[...] Tactics Subscribers Read More...

Unexpected, unpredictable, uncontrollable—many adjectives have been used to describe COVID-19 and its impact on retailers and commercial properties. Australia's Stockland, like other developers, has had to deal with the new reality and the ma[...] Tactics Subscribers Read More...

After the retail frenzy of (a usually brick-and-mortar) Black Friday comes Cyber Monday, followed by the mindful Giving Tuesday. The tradition has conditioned shoppers and the benevolent kind to behave in predictable ways, helping businesses to[...] Tactics Subscribers Read More...

Some art techniques seem so simple until you see the pros at work. Bikini Berlin visitors found that out earlier this fall when the German container mall hosted the TapeArt design project by the Tape That collective and Klebeband, the adhesive [...] Tactics Subscribers Read More...

The year 2020 has tested the resilience of the world's citizenry, but the CSR team at one Westfield shopping center still believes that there are plenty of reasons to feel grateful. This month, it is giving shoppers a platform to express their [...] Tactics Subscribers Read More...

For a brand that always likes to push the boundaries of the fashion industry in irreverent ways to keep moving forward, Gucci is mighty nostalgic this holiday season. Its Gucci Gift campaign transports its followers to a Nineties office Yuletid[...] Tactics Subscribers Read More...

Spend and earn: The marketing concept is at the root of many a mall promotion. It might not be quite enough to convince weary and wary shoppers to tap their payment cards this gifting season, however, so a Canadian property is proposing somethi[...] Tactics Subscribers Read More...