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Mall Extends Shopper Perk Program

Community Relations, Community Room

Alhambra’s marketers don’t think acts of kindness are only for the holiday season.
It's easy to feel generous during the holiday shopping season, when productivity is at its highest. For the Alhambra Shopping Centre's management team, though, performing random acts of kindness toward customers is a year-round strategy. Over th[...] Tactics Subscribers Read More...

Chicago Center Finds New Way Forward

Development News, Shopping Center Business

Better directional signage was key in 900 North Michigan Shops’ facelift.
If you build it, they will come. It's a familiar adage that doesn't mean much if they can't find the new destination, no matter how great it is. That's why JMB Financial Advisors worked with a project team led by Perimeter Architects to enhance [...] Tactics Subscribers Read More...

Luxury Retail Marketers Unite

Sales Promotions, Sales Promotions & More

New alliance aims to attract more shopping tourism business across America.
Ten of America's top luxury centers are starting off the New Year with a strong joint offensive. Their goal: to pool their resources and draw on a travel partner's expertise to gain a greater share of the country's tourism shopping market. Th[...] Tactics Subscribers Read More...

Could Your Shoppers Use An Eating Code?

Dining Guides, Food & Beverage

This mall initiative helped consumers tell good food options from less healthy ones.
Mall food court patrons are used to studying menus for new dishes and combo deals. For a six-week stretch, though, one Australian center and its local municipal partner had them scanning for nutritional values, too. Last November 14 though De[...] Tactics Subscribers Read More...

The Big Gift Card Swap

Community Room, Fundraisers

Shoppers to exchange their unused gift cards for new mall ones.
How much money do you have stashed in unused gift cards? Maybe $18 here or $37 there; it all adds up. One mall is asking it shoppers to turn those balances into charitable donations. Beginning January 16, Canada's Tsawwassen Mills will be hos[...] Tactics Subscribers Read More...

Welcome to the Year of the Rooster

Entertainment, Special Events

Oakridge Centre rolls out the red carpet in celebration of the Lunar New Year.
With every holiday season come certain mall rituals. For the Lunar New Year, we've been accustomed to marketing events like lucky red envelope promotions and lion dances. Oakridge Centre has come up with something a little more original this yea[...] Tactics Subscribers Read More...

21st Century Knitting, the Adidas Way

Body Scanners, Style Lounge

This pop-up was anything but your typical knitting club experience.
VR equipment, a body scanner, and a QR code booklet. Those aren't the type of items you'd normally find on a hobby knitter's Michaels store shopping list. They were nonetheless among the must-have tools for shoppers to fully experience the pop-u[...] Tactics Subscribers Read More...

How to Catch a Con at The Grove

Entertainment, Movie Theatre Premieres and Partnerships

Visitors with far-fetched tales will have trouble passing the lie-detector test.
Would-be con artists beware. The Grove in L.A. has set up a lie detector booth in its park to see how good (bad) people are at passing off their fanciful stories as the truth. It's all part of a promotion for Sneaky Pete, the new Amazon original[...] Tactics Subscribers Read More...

Fashion Outlets to Emerge in Philadelphia

Development News, Shopping Center Business

The Gallery Mall will be completely transformed over the next 19 months.
PREIT and Macerich are well underway in adding another vital piece to their revitalization of the East Street Market in Central City, Philadelphia (USA). Along with JPRA Architects, they've turned to Skanska USA Building and Shoemaker Construct[...] Tactics Subscribers Read More...

Shoppers Take Plush Pets for a Mall Ride

Amenities, Customer Service

Rental operation provider adds a mobile twist to a familiar amenity.
Lisa Resnic wears two professional hats at Canada's Hillcrest Mall, handling both marketing and specialty leasing. This new dual role that Oxford Properties created proved its worth this past holiday season as she attracted shoppers with an amen[...] Tactics Subscribers Read More...
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