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Mall Shoppers Get into Bed for Peace

Community Room, Fundraisers

Part public art installation and part fundraiser, this initiative was the largest of its kind in North America.
On a sunny fall day, office workers in suits and more casually dressed passersby catch a break by sliding under the art-covered sheets of 40 open-air beds on a downtown esplanade. To those who strolled by, the scene might have looked like a flas[...] Tactics Subscribers Read More...

Perkins Rowe Gets a Social Boost

Advertising Creative Design, Design Studio

Social media influencers help launch the center’s new multi-platform campaign.
It's been a decade since Perkins Rowe opened for business in Louisiana. Now the lifestyle destination is ready for an upgrade and re-positioning its brand to better reflect changes to come. "Our belief is that retail and mixed-use places need[...] Tactics Subscribers Read More...

A Mid-Autumn Feast

Food & Beverage, Sales Promotions & More

A food fair was just the beginning of this seasonal promotional program.
We'll have to wait another five months before ringing in the next Lunar New Year, but until then there is another major event taking place in Malaysia: the Mid-Autumn Festival. It has given one shopping center team plenty of reasons to celebrate[...] Tactics Subscribers Read More...

This Prize Should Catch Shoppers’ Attention

Gift Cards, Sales Promotions & More

BC Lottery Corp. takes gaming concept and huge winnings to Metropolis at Metrotown.
Consumers love shopping sprees and malls like giving them away, especially if someone else is footing the bill. On October 28, Canada's Metropolis at Metrotown mall will host the Daily Grand lottery crew who will offer one lucky winner a C$50,00[...] Tactics Subscribers Read More...

Who Wants a Spin in this Wild Ride?

Design Studio, Visual Merchandising

To say that this car was built with eclectic parts would be an understatement.
A lot of merchandise is bought and sold privately through online platforms like eBay. The European market is no exception. The community engagement team there recently found an effective way to connect with would-be users and demonstrate the bre[...] Tactics Subscribers Read More...

Meet the Master of Miniature Things

Community Relations, Community Room

A village founder shares a lifelong passion with shoppers.
Here's an interesting twist on community relations. It's not too often that shoppers are introduced to their local village founders, let alone get a window into their personal lives, but that's exactly what they have a chance to do at Burnside V[...] Tactics Subscribers Read More...

Viva Las…Riverside?

Development News, Shopping Center Business

UK center and its marketing agency go all out for F&B destination opening.
The lights, the showgirls, the selfies: This all screams Las Vegas, only it was across the pond in southern England. Inspired by Sin City, one marketing agency envisioned a district re-opening that would be sure to turn heads. When Mayninetee[...] Tactics Subscribers Read More...

New Mall Services Cater to Pet Owners

Amenities, Customer Service

Australia’s Toombul to house specialist store’s first mall-based location.
Shopping with furry companions is a hassle for owners and a nuisance to other customers? That won't be a problem at Toombul in Brisbane. Next month, the Australian center will welcome Petbarn as part of its property upgrade and also become the f[...] Tactics Subscribers Read More...

Chasing Down the Lunchtime Crowd

Food & Beverage, Sales Promotions & More

Asian mall’s promoters head off-site to find customers for its F&B tenants.
Build it and they will come. Unless, of course, they (aka shoppers) have somewhere else to go that's more convenient to access and offers just as good a retail mix as your mall does. As far as F&B destinations go, that's the challenge for market[...] Tactics Subscribers Read More...

The Happy Shopper Hunt

Social Media Campaigns, Technology Lab

Kildonan Place looks to its own customers to front its next campaign.
Would-be models won't have to worry about their age, size, or look when Kildonan Place (KP) hosts its open casting call this Saturday. The Canadian center's marketing team is welcoming anyone to participate and be among the many faces of its upc[...] Tactics Subscribers Read More...
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