Face Value: Retail Tech in Action

Recording shoppers’ faces while they browse can tell retailers a lot about their clientele.

Chatbots and social media platforms have enhanced the immediacy of consumer feedback, giving retailers much data to sift through and interpret. Likewise, silent and unintentional communication offers valuable information on shoppers' true state [...] Tactics Subscribers Read More...

Shopping to the Beat of Their Own Playlist

Services, Technology Lab

Visitors at this French mall now have more control over their sensory experience.

Klépierre's Beaulieu shopping center (Nantes, France) has taken service personalization in a fun new direction. Using the Tshoko music management platform, it is inviting customers to play DJ and contribute to its playlist by adding the music t[...] Tactics Subscribers Read More...

What’s Next: Leasing by the Minute

Leasing, Shopping Center Business

Renting a specific and permanent workspace is no longer a prerequisite in this gig economy.

A decade ago, the idea of leasing prime in-line space to a budding entrepreneur for just one weekend would have been considered risky at best. Now pop-ups are part of shopping centers' commercial leasing plans. The same is happening on the offic[...] Tactics Subscribers Read More...

Follow the Rainbow Brick Road

Instagram, Technology Lab

Sometimes visual cues are all shoppers need to make sense of a retail cluster.

The retailers located in Melbourne Central's ground-level Menzies Place don't have much in common in terms of products and services that they offer. They do, however, share a design feature: A colorful mosaic tile floor that's Insta-ready. Until[...] Tactics Subscribers Read More...

Powering Up on Sunshine

Community Room, Sustainability

All that these retail partners now need is a little cooperation from Mother Nature to turn sunrays into energy.

Solar panels are visual testaments to developers' commitment to sustainability, but they don't necessarily reflect their design sensibility. One Aussie shopping center might offer the key to a workable future compromise. Vicinity Centres (Vic[...] Tactics Subscribers Read More...

This Is the Drooling and Jaw-dropping Event

Entertainment, Special Events

District enhances its second annual luxury event with two high-profile collaborations.

Winter is the season of New Year's resolutions and financial discipline for some consumers. Others, however, are choosing to indulge and add to their luxury goods collections. After planning an annual rendezvous for lovers of fine timepieces, on[...] Tactics Subscribers Read More...

Author Headlines Hillcrest’s CNY Celebrations

Gifts with Purchase, Special Events

The Canadian mall’s team sees beyond folklore this Year of the Pig.

Ringing in the Year of the Pig, Hillcrest (Richmond Hill, Canada) is giving its shoppers an opportunity to discover the works of Chinese-Canadian author, Echo Liu of Skyky Cultural Publishers. On February 9th and 10th (between 2 pm and 4 pm), th[...] Tactics Subscribers Read More...

Independent Traders Unite in London

Development News, Shopping Center Business

Community-based makers and merchants are at the heart of this market project.

There is more to independent manufacturers and merchants than artisanal knickknacks. A curated community of traders is about to prove it when it debuts in London's new creative neighborhood. The aim: To offer consumers a mash-up of old-school em[...] Tactics Subscribers Read More...

Beating the Monday Blues

Community Relations, Community Room

The Mall Luton raises awareness of mental health issues.

Shoppers were on the hunt for hidden rocks at The Mall Luton (UK) this past Monday. These weren't the jewelry kind or promotional perks, but rather real rocks on which aspirational and motivational quotes had been written. It was the mall's way [...] Tactics Subscribers Read More...

URBANescape Hosts Mall’s Food Missions

Food & Beverage, Sales Promotions & More

Shoppi Tivoli puts a gaming twist on customers’ culinary outings.

Shoppi Tivoli (Spreitenbach, Switzerland) wants to get customers fired up about its culinary options, so it's turning ordinary meals out into high-stakes missions. Together with URBANescape (Zurich), the center is putting them on the trail of a [...] Tactics Subscribers Read More...