Wooing Shoppers at the Pump

Sales Promotions & More, Seasonal Giveaways

This center’s appeal to out-of-catchment shoppers is through their wallets.

With countless retail offers just a click away, it isn't that easy to convince consumers that visiting a mall that's across town is worth the drive. One Aussie center is giving it a whirl nonetheless. Its promotion is as plain as it gets, and th[...] Tactics Subscribers Read More...

Brookfield Plays its Convenience Card

Dining Guides, Food & Beverage

For the Toronto center’s office tenants, feeding staff and clients is a cinch.

Whether trying to seal a lucrative deal or just lifting midweek office morale, tasty food goes a long way in creating the right environment to foster good interpersonal relations. If enticing options are just an elevator flight away from the mee[...] Tactics Subscribers Read More...

Sweet on Soldiers

Community Relations, Community Room

Mall’s donation drive broadens the scope of the Valentine’s Day season.

Chocolates, flowers, and toothpaste? With all the fuss around Valentine's Day, it's tough to imagine basic staples showing up on shoppers' lists but they will at one American mall. The promotional team at Macerich's Inland Center wants to mak[...] Tactics Subscribers Read More...

K11 Mall Taps into Wellness Trend

Food & Beverage, Sales Promotions & More

Shoppers’ desire for clean living has led the center’s marketers to an incremental income source.

Mindfulness has to be one of the top retail marketing buzzwords of the past couple of years. Hong Kong's K11 Mall (K11) team first used it as a base to create a nature and craft concept zone. Now it's turning its K11 Natural communal area into a[...] Tactics Subscribers Read More...

Westfield Offers Custom Label Station to Students

Customer Service, Services

The back-to-school service could be extended beyond books to cover supplies and clothing.

Westfield Helensvale (Australia) is putting its money on the merchandise personalization craze to attract parents eager to outfit their kids before they head back to school. All next week, the crew from Frankly Social will be set up outside the [...] Tactics Subscribers Read More...

Sevenoaks Issues Green Challenge to Students

Community Room, Sustainability

The academic trivia-based competition is now in its sixth year.

Teams of high-school students will soon get another opportunity to put their environmental knowledge to the test and connect classroom learning to solving real-life problems. They'll do it at a western Canadian mall in the hopes of winning cash [...] Tactics Subscribers Read More...

Giant Bugs Invade intu Braehead

Entertainment, Special Events

intu’s program also covers a school educational package and design contest.

While most people would rather keep bugs outside, intu Braehead is happy to house a dozen giant ones indoors this month as part of intu's Big Bugs on Tour program stopping at centers across the UK. Honey-bees, grasshoppers, butterflies, and othe[...] Tactics Subscribers Read More...

Westfield Guides Shoppers’ New Year Planning

Mall Websites, Technology Lab

The lifestyle aids also come with on-trend looks inspired by Pantone’s color of the year.

Mall-goers are used to the phrase, "Shop the Look." It's how retail marketers turn style trends into to-buy lists. This year, Westfield is proposing something a little different: Shopping by resolution inspiration. The triggers are all online, n[...] Tactics Subscribers Read More...

Valentine’s Day Gets Expo at The Glen

Entertainment, Special Events

Shoppers will have three full days to plan their perfect date night.

Bridal events have proven to be solid marketing hooks to yank shoppers back to the mall in what can be a challenging shoulder season between the December holidays and the arrival of spring fashions. With a lot for brides and grooms to plan, it i[...] Tactics Subscribers Read More...

Bikini Berlin’s Big Green Bag Swap

Community Room, Sustainability

One of the mall’s first initiatives of the year will help support sustainable fashion.

Germany's fashion houses are gearing up for Berlin Fashion Week and with that comes the first slew of style-focused retail marketing campaigns. At the Bikini Berlin container mall, the focus will be on sustainability, starting with the "Your[...] Tactics Subscribers Read More...