Non-profit Appeal Gets a Virtual Makeover

Coquitlam Centre is among the backers of a new concept for community fundraisers.

The web is now the go-to place for community gatherings, putting additional pressure on non-profits to find creative alternatives to traditional IRL fundraisers. This year, Canada's SHARE Family & Community Services will be making its pitch onl[...] Tactics Subscribers Read More...

This Could Increase Your Retail Luck This LNY

Entertainment, Special Events

Aussie centers make the most of contactless installations and online promotion ahead of this Lunar New Year.

If your center's promotional team is doing things right, its marketing budget allocation for 2021 is likely skewed toward retail categories that fall within essential services. It's a smart way to keep shoppers coming as they did pre-COVID. But[...] Tactics Subscribers Read More...

Valentine’s Day Still On at Southlake TS

Food & Beverage, Sales Promotions & More

This Texan town square will cater to guests outdoors while its tenant eateries take care of dinner.

Lucky for the marketers at Southlake Town Square (Southlake, USA), Valentine's Day will fall on a Sunday this year. That's a good opportunity to bump up trading with themed promotions all weekend long.

The Texan center is nudging shoppers on[...] Tactics Subscribers Read More...

Other Properties Are Now Your Partners

Gifts with Purchase, Sales Promotions & More

The time might be ripe for more cross-property marketing alliances.

Joining forces for a community cause is nothing new to commercial property developers and their tenants, only, now, that cause is preventing more store and center closures. Splitting retail sales might be a big ask, but sharing marketing concep[...] Tactics Subscribers Read More...

Gift Cards: Ideal Contactless Sales Boosters

Customer Service, Services

Mall halls are eerily quiet these days, so retail operators are focusing more efforts where they can: online and on the street.

The holidays are over, but there are more gifting rituals to be performed over the next few months with Valentine's Day and the bridal season just around the corner, not to mention opportunities to show appreciation for essential workers and ot[...] Tactics Subscribers Read More...

Is It Time for Eateries to Get More Social?

Social Media Campaigns, Technology Lab, Viral Advertising

Service firm uses its expertise and a dedicated marketing platform to sustain foodie habits.

In the heat of the action and at the head of a fast-moving brigade is where chefs feel most at home. The COVID-19 pandemic, however, is threatening to throw a growing number of them out of the kitchen. A team of logistics experts believes that [...] Tactics Subscribers Read More...

This Cupid Is Aiming for Shoppers’ Brains

Entertainment, Special Events

This isn’t the best time for regular blind dates, but one with a book might be alright.

If these past holidays were any indication, deep connections are what Valentine's Day believers will be yearning for most this year. But it will be tough given social distancing and everyone's need to feel safe. That makes one German retailer's[...] Tactics Subscribers Read More...

21 Days to New (Shopping) Habits

Advertising Creative Design, Design Studio

An emotive retail campaign and online programming inspire shoppers to get their life back.

Any life coach will tell you that making lasting changes takes planning and time—some 21 days is often the quoted number. For one American lifestyle brand, this New Year is an opportunity to regain control and act mindfully after an often cha[...] Tactics Subscribers Read More...

Direct Mail Never Deserved to Go Out of Style

Contributors, Sales Promotions & More

Jay Dunn of City Chic Collective gives your fashion marketing plan a reality check.

The new generation of marketers in fashion e-commerce has an irresistible urge—especially with pure e-commerce players—to equate marketing with digital marketing. It’s understandable that the generational shift that happened in their depa[...] Tactics Subscribers Read More...

Shoppers Will Visit (Safely) for This

Amenities, Customer Service, Services

Focusing brick-and-mortar facilities on community initiatives might be a way to keep online shoppers loyal.

Arenas are by design made to bring people together—for entertainment, sports, and any event deemed important enough to draw crowds. One German venue is continuing to provide such a gathering place, but with a new purpose: Helping residents ma[...] Tactics Subscribers Read More...