Ever heard of a GWV? It's like a gift with purchase, only it's an exclusive perk for retail customers who have been vaccinated against COVID-19. Krispy Kreme is showing its support for those who've made that choice and is offering them a free O[...] Tactics Subscribers Read More...

Like many commercial real estate professionals, Georgina Iliescu is well aware of the pressing need to take a long-term view when planning a business response to the current pandemic. Her strategy: Concentrate on supporting the community and on[...] Tactics Subscribers Read More...

There have been many heroes stepping forward to help those less fortunate in their community, especially since the beginning of the COVID-19 pandemic. CF Chinook Centre's staff and customers can consider themselves among them. Earlier this yea[...] Tactics Subscribers Read More...

Whole Foods Market and Headspace have joined forces for one reason: Help their customers put mindfulness back on the menu, and they've chosen Instagram to deliver fresh content this spring.

The partners are offering Food for Mood, a series o[...] Tactics Subscribers Read More...

It's easy to be mesmerized when looking at the high-tech facade of UNIFUN Tianfu Chengdu (UNIFUN – Chengdu, China). With its multimedia features and a stocky Rubik's Cube-like architecture, the 457,466 sq. ft. community mall pops amid a grey [...] Tactics Subscribers Read More...

Peruse mall websites at random and you'll be hard-pressed to find a homepage whose content isn't primarily about the new fashion season, foodie finds, and COVID-related updates. The same goes for social media accounts, especially Instagram. So [...] Tactics Subscribers Read More...

Torn on where to deliver your next mall program? Don't overthink the on-site/online options. Just be present in both worlds and let shoppers decide where they'd like to join you. A current case in point: Australia Fair's Community Easter Bunny [...] Tactics Subscribers Read More...

It's easy to act on impulse after a Zoom fashion event and click to add a pair of shiny shoes to an online shopping cart. It's just as easy to get distracted and abandon that same cart just moments later. Leslie Trifone knows it so her mall tea[...] Tactics Subscribers Read More...

A recent survey by Chief Outsiders shows that many CMOs believe that retailers will increasingly use direct-to-consumer (DTC) to challenge Amazon’s dominance. But while DTC can be effective, companies must look at multiple go-to-market channe[...] Tactics Subscribers Read More...

Quartier DIX30 (Brossard, Canada) prides itself on offering a shopping-and-beyond destination for local staycations and, pre-pandemic, anyone seeking a quick getaway. However, once COVID took hold, its hot-zone location changed things dramatica[...] Tactics Subscribers Read More...