Bayfair Picks an F&B Promo Winner

Food & Beverage, Sales Promotions & More

Kiwi shopping center’s marketing stars align with fan zone strategy.

The marketing team at Bayfair couldn't have picked a better scheme to draw crowds and generate sales for the New Zealand center's F&B tenants. The hook: The official Emirates Team New Zealand fan zone where sailing enthusiasts could watch the a[...] Tactics Subscribers Read More...

Another lockdown? Not for Malls Open Virtually

Customer Service, Sales Promotions & More, Technology Lab

Polo Ralph Lauren among one UK center’s tenants offering exclusive deals to virtual shoppers.

The idea of a virtual and interactive mall was a little out there just a few years ago. But some 15 months into this COVID pandemic, that idea has morphed into a concrete plan for properties with a robust digital infrastructure and tech-savvy t[...] Tactics Subscribers Read More...

Chadstone Pays It Forward in Education

Community Relations, Community Room

The donation-with-purchase scheme supports local students.

Legacy project planning isn't solely the domain of charities and social enterprises. Australia's Chadstone is proving that with the ongoing "Chadstone Loves Local" community campaign. Its latest initiative: A donation-with-purchase promotion th[...] Tactics Subscribers Read More...

No Screening, No Entry

Community Relations, Community Room, Customer Service

Self-evaluations are part of a new active screening process at this Canadian mall.

The best way to avoid getting bad news is to dodge the question. Well, that won't fly anymore in the Canadian city of Toronto where health authorities have had to put the hammer down to fight the COVID spread. The malls there are adapting.

C[...] Tactics Subscribers Read More...

Artists Seek Lower Degrees of Separation

Entertainment, Special Events

Bikini Berlin helps to bring creators and their public a little closer together.

Dance performances delivered to an audience of one, opera premieres on Zoom—artists have had to dig deep into their creative potential to stay connected to the public that they've been longing to encounter in person again since the beginning [...] Tactics Subscribers Read More...

Easter Treats Are at Shoppers’ Fingertips

Apps, Technology Lab

Regardless of the tweaks to programming, egg hunts are still a thing this year.

Nobody will need rubber boots or gloves to stomp around outdoors looking for Easter eggs if a western Canadian mall has anything to do with it. All that it requires from participants in its hunt this year is a mobile phone loaded with a Virtual[...] Tactics Subscribers Read More...

Sorry, but Vintage Isn’t Always Desirable

Community Room, Sustainability

The Plastic Bag Store at Rundle Mall offers plenty of food for thought.

Robin Frohardt's collection of plastic-riddled trash isn't likely to become anyone's treasure, despite the fact that it's currently on prominent display at Rundle Mall (Adelaide, Australia). Until March 14, The Plastic Bag Store is welcoming vi[...] Tactics Subscribers Read More...

K11 Art Mall Is Hoping for a Trading Rush

Food & Beverage, Sales Promotions & More

The Hong Kong mall’s team believes it’s time for consumers to indulge a little.

K11 Art Mall (K11 – Hong Kong, China) is drilling down past broad category marketing and focusing on shoppers who not only enjoy food but whose weakness is their sweet tooth. Undisturbed by the looming danger of pandemic pounds, its team is r[...] Tactics Subscribers Read More...

We Know, This Is a Tough Retail Game

Sales Promotions & More, Seasonal Giveaways

Shoppi Tivoli’s guessing game allows customers to get (re)acquainted with tenant retailers.

So? How many pairs of eyeglasses and sunglasses do you figure are hanging on the wall at Visilab? Anyone who ventures a guess has a chance to win a CHF150 (US$164) gift card from the eyewear store at Shoppi Tivoli (Spreitenbach, Switzerland). I[...] Tactics Subscribers Read More...

Hoping that She’s the First, but Not the Last

Charity Partnerships, Community Room, Fundraisers

U.S. fashion label times category sales promotion with Women’s History Month.

New season, new dress? We've heard that proposition from fashion brands every spring since the dawn of retail marketing. One omnichannel brand, though, is attempting to inject more meaning into its own offering these days, along with incrementa[...] Tactics Subscribers Read More...