This Cupid Is Aiming for Shoppers’ Brains

This isn’t the best time for regular blind dates, but one with a book might be alright.

If these past holidays were any indication, deep connections are what Valentine's Day believers will be yearning for most this year. But it will be tough given social distancing and everyone's need to feel safe. That makes one German retailer's[...] Tactics Subscribers Read More...

21 Days to New (Shopping) Habits

Advertising Creative Design, Design Studio

An emotive retail campaign and online programming inspire shoppers to get their life back.

Any life coach will tell you that making lasting changes takes planning and time—some 21 days is often the quoted number. For one American lifestyle brand, this New Year is an opportunity to regain control and act mindfully after an often cha[...] Tactics Subscribers Read More...

Direct Mail Never Deserved to Go Out of Style

Contributors, Sales Promotions & More

Jay Dunn of City Chic Collective gives your fashion marketing plan a reality check.

The new generation of marketers in fashion e-commerce has an irresistible urge—especially with pure e-commerce players—to equate marketing with digital marketing. It’s understandable that the generational shift that happened in their depa[...] Tactics Subscribers Read More...

Shoppers Will Visit (Safely) for This

Amenities, Customer Service, Services

Focusing brick-and-mortar facilities on community initiatives might be a way to keep online shoppers loyal.

Arenas are by design made to bring people together—for entertainment, sports, and any event deemed important enough to draw crowds. One German venue is continuing to provide such a gathering place, but with a new purpose: Helping residents ma[...] Tactics Subscribers Read More...

QR Code Payments Are on the Rise

Marketing Research, Shopping Center Business

Emerging markets aren’t the only ones that will experience a surge in the payment method’s adoption.

You're a shopper who is keen on convenience, but you happen to be in a place where card payment infrastructure is lacking. What are you going to do? Reach for your mobile phone and scan that product tag QR code. It's been a familiar pattern in [...] Tactics Subscribers Read More...

The North Face Hits the Reset Button

Advertising Creative Design, Design Studio

The outdoor goods brand calls on its customers to find a more grounded purpose.

Alex Honnold is best known for his prowess as a professional climber. With feats for the history books, including free soloing the imposing El Capitan in California's Yosemite National Park, the American isn't one that you'd expect to be psyche[...] Tactics Subscribers Read More...

Has Your Social Shopping Party Started?

Apps, Technology Lab

Keen online shoppers are social animals and Verishop has got them pegged.

The smiles and laughs seemed a little forced for many who celebrated the holidays under fun-hindering restrictions last month. It underscored just how much people were—and still are—in need of connection. That notion is what retail destinat[...] Tactics Subscribers Read More...

Local Retail Searches Just Got Easier

Apps, Technology Lab

A South African tech company has made app-based look-ups a little quicker for users.

Speed and ubiquity are desirable traits in omnichannel marketing so when an advertising tech provider says it can eliminate steps for consumers looking for businesses in their community, someone is bound to pay attention.

Vicinity Media (Joh[...] Tactics Subscribers Read More...

CSR Watch: Spotlight on Youth Awards

Community Relations, Community Room

This is one way to build stronger community ties in a virtual world.

There are just a couple of weeks left before Junior Achievement of Arizona and Republic Media cap nominations for this year's 18 Under 18 Awards. The program, which Simon's Arizona Mills is backing and helping to promote, will recognize student[...] Tactics Subscribers Read More...

Should Your Mall Rethink Its Pick-up Lines?

Amenities, Customer Service, Services

With the third COVID-19 wave now building, ordering fulfillment logistics are as crucial for malls as placemaking.

As health officials and front-line workers clamor for more sustained measures to stop the spread of COVID-19, retail town criers are getting a sore throat trying to get their shopping protocol updates through to consumers. With its own communit[...] Tactics Subscribers Read More...