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Contributors, Sales Promotions & More
Jay Dunn of City Chic Collective gives your fashion marketing plan a reality check.
The new generation of marketers in fashion e-commerce has an irresistible urge—especially with pure e-commerce players—to equate marketing with digital marketing. It’s understandable that the generational shift that happened in their depa[...]
Amenities, Customer Service, Services
Focusing brick-and-mortar facilities on community initiatives might be a way to keep online shoppers loyal.
Arenas are by design made to bring people together—for entertainment, sports, and any event deemed important enough to draw crowds. One German venue is continuing to provide such a gathering place, but with a new purpose: Helping residents ma[...]
Marketing Research, Shopping Center Business
Emerging markets aren’t the only ones that will experience a surge in the payment method’s adoption.
You're a shopper who is keen on convenience, but you happen to be in a place where card payment infrastructure is lacking. What are you going to do? Reach for your mobile phone and scan that product tag QR code. It's been a familiar pattern in [...]
Advertising Creative Design, Design Studio
The outdoor goods brand calls on its customers to find a more grounded purpose.
Alex Honnold is best known for his prowess as a professional climber. With feats for the history books, including free soloing the imposing El Capitan in California's Yosemite National Park, the American isn't one that you'd expect to be psyche[...]
Apps, Technology Lab
Keen online shoppers are social animals and Verishop has got them pegged.
The smiles and laughs seemed a little forced for many who celebrated the holidays under fun-hindering restrictions last month. It underscored just how much people were—and still are—in need of connection. That notion is what retail destinat[...]
A South African tech company has made app-based look-ups a little quicker for users.
Speed and ubiquity are desirable traits in omnichannel marketing so when an advertising tech provider says it can eliminate steps for consumers looking for businesses in their community, someone is bound to pay attention.
Vicinity Media (Joh[...]
Community Relations, Community Room
This is one way to build stronger community ties in a virtual world.
There are just a couple of weeks left before Junior Achievement of Arizona and Republic Media cap nominations for this year's 18 Under 18 Awards. The program, which Simon's Arizona Mills is backing and helping to promote, will recognize student[...]
With the third COVID-19 wave now building, ordering fulfillment logistics are as crucial for malls as placemaking.
As health officials and front-line workers clamor for more sustained measures to stop the spread of COVID-19, retail town criers are getting a sore throat trying to get their shopping protocol updates through to consumers. With its own communit[...]
Entertainment, Special Events, Technology Lab
Aussie destination’s temporary installation stimulates visitors’ senses and offers a welcome creative outing.
Escapes from the everyday seem harder to pull off right now, which means it's the perfect time for retail destinations to up their entertainment game. At The District Docklands (Melbourne, Australia), Imaginaria is taking up some 10,765 sq. ft.[...]
Sales Promotions & More, Shopping Center Business
Most CEOs would nod that the digital revolution is underway, but plenty of them haven’t fully understood what this means for their sales efforts, says CMO, Don Lee.
COVID-19 is accelerating the transition online, even for B2B enterprises, which means that CEOs need to ensure their sales teams have the digital skills and tools of engagement to win buyers, all without straying from timeless principles that s[...]
