This Urban Design Puts People First

La Vague craze sweeps through Montreal’s trendy Plateau-Mont-Royal borough.

We might be in the Digital Age, but urban designers tasked with community-based place making often look through the mist of time for inspiration. Spontaneous neighborhood gatherings of the past have been updated in the Canadian city of Montreal,[...] Tactics Subscribers Read More...

A World of Fragrances

Entertainment, Special Events

Westside shopping center has some fun with its beauty category marketing.

What does the Orient smell like? Shoppers at Westside in Switzerland have until the end of this month to find out. The mall set up six sensory stations for its World of Fragrances installation, and it is challenging visitors to stop by, take a w[...] Read More...

Life Meets Tech at Broadgate

Special Events, Technology Lab

UK center to explore the future of humans and technology with event series, pop-up installations.

A series of events and pop-up installations at a UK shopping center illuminates the new era in which us humans have been thrust: Survival of the Techiest. Whether visitors will be in observation mode or ready to learn new skills, they'll gain a [...] Tactics Subscribers Read More...

The Street Welcomes Social Enterprise

Leasing, Shopping Center Business

New tenant arrival fits in WS Development’s creative leasing strategy.

WS Development is focused on experiential shopping, and it proved it again recently with a specialty addition to The Street in Chestnut Hill, Massachusetts. The CommonWealth Kitchen (CWK) opened its doors this past spring to bring a combination [...] Read More...

K11 Mall Steps into Continuing Education

Community Room

Hong Kong mall’s new space is entirely dedicated to the visual and culinary arts.

Museum retail is how K11 describes its unique commercial model. A focus on art, people, and nature has always been at the heart of all its areas of activity, be it leasing, special event planning, interior architecture and green design, or commu[...] Tactics Subscribers Read More...

The Snow Slingers Are Coming

Apps, Technology Lab

Grand Central will entertain children during their school break with its VR experience.

Once your center's marketing crew is done delivering its summer and back-to-school programs, it will be time to switch back to holiday planning. If you're looking for gaming options, the interactive station that Grand Central (Toowoomba, Austral[...] Read More...

Westfield London Acts as Relief Post

Community Relations, Community Room

Shopping center rallies the community after fire ravages residential Grenfell Tower.

It was supposed to be a month of culinary journeys for Westfield's London properties, with a Food Truck Festival and outdoor cinema at the London Food Month Night Market. However, in light of the devastating fire that has engulfed the Grenfell T[...] Tactics Subscribers Read More...

Snapbots Touch Down at the Mall

Pop-Up Stores, Shopping Center Business

These bright vending machines seem to create a sensation wherever they pop up.

People line up for store openings, celebrity appearances, fashion sales, and catwalk shows, but for vending machines? One American brand has managed to convince consumers to do so with a mix of colorful design and the thrill of the retail hunt. [...] Tactics Subscribers Read More...

Youths Get Behind the Camera

Community Relations, Community Room

intu, Tyneside Cinema, and Northern Stars reopen the doors to a film academy.

While some of their peers are chasing open-air festivals and summer romance, a handful of students in the UK will be spending the latter part of their break and the fall pursuing their passion for film. Youths from across the North East, all age[...] Tactics Subscribers Read More...

Summer in the City with Square One

Advertising Creative Design, Design Studio

Canadian center focuses on home to create its latest advertising campaign.

Mississauga fashionistas will have plenty of inspiration to enjoy a staycation this summer. One of their destinations of choice, Square One, has dedicated its latest advertising campaign to the Canadian city and all that it has to offer, turning[...] Tactics Subscribers Read More...