Consumers aren’t bound by retail property lines. Maybe your center’s marketers shouldn’t be, either.
Willowbrook makes room for entrepreneurs who are still in the early stages of building their collections.
With ongoing shopper engagement and online support, a bespoke mall magazine can be as effective for marketing as big media collaborations.
If you still think arcades should be relegated to a back corner of the mall, you might want to rethink that strategy.