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What’s Next: Chefs in Residence

Food & Beverage

This culinary destination morphs into something different every six months.
The countdown clock is ticking for Gabriel Israel. The tattoo artist-turned chef has 74 days left to dazzle patrons at a new concept restaurant that aims to keep things fresh for customers, both in terms of cuisine and ingredient sourcing. L2[...] Tactics Subscribers Read More...

Back to School Is Coming Early in California

Sales Promotions & More, Seasonal Giveaways

Broadway Plaza gets itself on parent’s itinerary with digital shopping guides.
It's a tad unrealistic in the middle of July to expect children to get excited about heading back to school, but Broadway Plaza's marketers seem to think that parents might be ready to start planning their purchases with the right support. Th[...] Read More...

Bag Habits Are Hard to Break

Community Room, Sustainability

In the ongoing battle to rid the marketplace of plastics, shoppertainment tactics are sometimes needed.
There are two ways you can go about inspiring change: You can spread the word, or you can roll up your sleeves. A UK center clearly went for the latter approach this past June 5 to mark World Environmental Day, easing tenants' transition to more[...] Tactics Subscribers Read More...

Summer on Screen at Arena Square

Entertainment, Special Events

Wembley Park has seasonal hits and inviting décor to get shoppers hooked.
Like road trip playlists, people enjoy their summer flicks. Wembley Park (London, UK) has filled its calendar with Dirty Dancing, La La Land, Mama Mia!, and other blockbusters to keep shoppers coming back to its free Summer on Screen evenings at[...] Read More...

Building Community Ties, Brick by Brick

Entertainment, Special Events

LEGO Brick Pits double as fundraising areas for a children’s charity.
Animals and toys are always guaranteed to attract young families. One Aussie mall banked on both when it hosted a large-scale school holiday exhibit. It took Ryan McNaught, aka The Brickman, and his team 530 hours and 113,498 LEGO bricks to m[...] Tactics Subscribers Read More...

Shoppers Feed Their TV Addiction at Boxpark

Celebrity Appearances, Entertainment

A Love Island set beckons fans every week at the London container mall.
Thursday is reality TV day at Boxpark Wembley (London, UK). That's when adult fans of ITV's Love Island show can gather to hang out at the themed lounge, sip on cocktails, test their knowledge in a quiz, and indulge in the guilty pleasure of wat[...] Tactics Subscribers Read More...

This Isn’t a Spaceship, but a Food Court

Food & Beverage

Lighting design is at the heart of this popular urban F&B destination.
Transit hubs are about moving people through—fast. It doesn't mean that one can't pay attention to the experience of those fleeting moments of commuter train transfers, bites on the go, and daily errands. As one Canadian design project shows, [...] Tactics Subscribers Read More...

FCP Hits It Out of the Park

Sales Promotions & More, Seasonal Giveaways

Weekly concert contest brings out the lunch crowd.
Here's a nice idea to get more traffic flowing to your shopping center's restaurants and food court mid-week: Entertain customers as they eat. First Canadian Place (FCP) in Toronto is doing just that this month with its weekly VIP lunch contest.[...] Tactics Subscribers Read More...

The Bells Were Ringing at This Mall Chapel

Sales Promotions, Special Events

A media partnership turns a wedding fair into a full-blown festival of love.
For those used to the haute life, weddings take on above-average proportions. A Canadian upscale center and its media partner managed to create their one-stop planning dreamland for a month with a mix of how-to sessions, aspirational visual merc[...] Tactics Subscribers Read More...

Game of Thrones: The Spin-offs Live On

Entertainment, Special Events

Arenas de Barcelona’s Central Square morphs into Westeros.
The now cult TV series, Game of Thrones might have ended, but fans' attachment to it has yet to weaken. For those who are in withdrawal, Arenas de Barcelona in Spain has a tailor-made event series beginning today: Game of Thrones, The Challenge.[...] Tactics Subscribers Read More...
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