Cadillac Fairview Brings Music to Shoppers’ Ears

Customer Service, Services

With malls looking for business well beyond in-store shopping, they’ve become choice partners for entertainment companies and digital platforms.

This isn't a metaphor, but a fact. Cadillac Fairview (CF) is officially an Apple Music curator, offering its shoppers the "Meet You There" playlist of its top-30 picks of the moment to enjoy.

The collaboration not only gives CF a good marke[...] Read More...

This Program Is Coming to a Mall Near You

Amenities, Customer Service

In case you haven’t heard, the chore aspect of exercising is no longer a pre-requisite.

Down with the walls. The gym of the future will either be set outdoors or it will look a lot like a gaming emporium. Maybe it's time for your shopping center to make room for the retail category in which disrupters abound.

intu Lakeside (UK)[...] Tactics Subscribers Read More...

What’s Next: Health and Wellness Pop-ups

Community Room, Customer Service

Dr Jan Astin’s Mammography Van is headed to Hamilton Mall.

If you think that truck tours are just for street food and small fashion capsules, think again. With CBD and suburban communities alike seeking more effective ways to support public health and promote wellness, professionals are hitting the roa[...] Read More...

Need Ideas? Look to the Big Screen

Entertainment, Special Events

Some stars are just too big to appear at your mall, but their movies can inspire themed events to entertain shoppers.

If today's shoppers are looking for a different kind of retail mix from their go-to malls, chances are they're also seeking amenities and leisure propositions that are better aligned with their lifestyles and interests. As always, meeting those[...] Tactics Subscribers Read More...

NRF Launches Center for Consumer Privacy and Innovation

Technology Lab, Technology News

The multimillion-dollar center will be focused on creating and promoting a new framework for its consumer data-driven sector.

Consumer data mining is here to stay. The retail sector, for one, depends on it, which is why America's National Retail Federation (NRF) has just launched a new Center for Consumer Privacy and Innovation (CCPI). The highlight of the NRF 2020 Vi[...] Tactics Subscribers Read More...

Creativity Workshops a Welcome Relief for Kids

Entertainment, Special Events

As the battle against bushfires continues, one Birtinya center is giving youngsters a creative outlet.

No retail property team in Australia could have foreseen the current bushfires ravaging the country, but one center's new children-focused event couldn't have come at a better time.

This upcoming January 23 and 24, Stockland Birtinya in Que[...] Tactics Subscribers Read More...

Here’s Why You Need a Year-round Photo Program

Community Relations, Community Room

Selfies and Instagram-ready walls are all the rage, but sometimes shoppers are just as happy to smile and pose for the pros.

We know, Santa's gone home. But if you're delivering the memorable mall experience that you promised shoppers, then there will be plenty more moments to capture on camera over the coming months.

Sure, there are big moments like Valentine's D[...] Tactics Subscribers Read More...

Mall Rats Get Posh Treatment at Chadstone

Loyalty Programs, Seasonal Giveaways

Loyalty program membership comes with privileges and prizes this Lunar New Year.

As the self-proclaimed Fashion Capital, Chadstone aims to deliver premium experiences and that includes its seasonal contests and giveaways. To mark the Lunar New Year (the Year of the Rat, January 18-25), the Australian center has turned its L[...] Tactics Subscribers Read More...

This Is the GWP for Smart Social Animals

Gifts with Purchase, Sales Promotions & More

Liberty Group Ltd. malls are starting out the year by giving their ambitious shoppers a hand up.

January being the month of renewed commitments to pursuits of all kinds, shoppers visiting Liberty Group malls in South Africa are spoilt for choice with a gift-with-purchase offer that will sharpen their minds as well as their looks. If they s[...] Tactics Subscribers Read More...

Stockland Donates $500K for Relief Efforts

Community Relations, Community Room

Donations from developers and the public continue to pour in to support affected communities.

Stockland is the latest developer to step in with a big donation to sustain relief efforts as bushfires rage on across Australia. It pledged A$500,000 (US$342,700) toward relief, recovery, and rebuilding initiatives.

"Like all Australians, [...] Tactics Subscribers Read More...