The Art of Shopper Polling at Bayfair

The retail center uses participatory art to connect with its local community.

Bayfair Shopping Centre (Bayfair – Mt Maunganui, New Zealand) has found a creative way of getting its customers to open up and share how they feel about important people in their lives and what they envision for the retail destination's future[...] Read More...

This Dog’s Mall Life Is Getting Better

Charity Partnerships, Community Room

Advocacy group targeting mall parking lots in bid to save children and pets.

It's not easy being man's best friend when it involves a trip to the mall. With growing concern over the proliferation of child and pet neglect in parking lots, one advocacy group is doing something about it with the support of big retail player[...] Tactics Subscribers Read More...

The Street Kings Roll into UK Centers

Pop-Up Stores, Shopping Center Business

The themed mobile bar’s set features 1920s-era décor and artifacts.

The Street Kings will be back at St Johns Shopping Centre (Liverpool) and St Stephen's Shopping Centre (Hull) for the weekend with their trailer-style pop-up bar. Collaborating with the local staff and the team at Shoppertainment, it will serve [...] Read More...

The Sky’s The Limit in Miami

Development News, Shopping Center Business

This new urban development, the second-largest underway in the U.S., spans 10 city blocks.

The retail landscape is about to change in downtown Miami, as a group of developers goes full tilt with a US$2 billion project. Miami Worldcenter covers 27 acres and work has begun on its two residential towers, along with 140,000 sq. ft. of [...] Tactics Subscribers Read More...

What’s Next: High-performance Centers

Deal Makers, Shopping Center Business

The UK retail destination partners with an Olympic champion cyclist.

Athleisure and healthy F&B options are becoming tenant roster must-haves for shopping centers seeking to cash in on consumers' focus on achieving a balanced and active lifestyle. The Valley Evesham in River Avon, UK, is betting that they'll be k[...] Read More...

Tea Party, Anyone?

Community Room, Fundraisers

Royal Wedding-themed charity event could be a prototype for bridal category promotions.

We’re now down to just a couple of days before the royal wedding, but that doesn't mean your opportunity to use it as marketing inspiration will vanish come Sunday. Canada's Oakville Place just hosted an event with the potential for reinventio[...] Tactics Subscribers Read More...

Tenants to Share the Inside Scoop

Entertainment, Special Events

Retailers are at the heart of this shopping center’s workshops.

Convincing connected shoppers to visit a store isn’t easy, especially if all that it is selling is merchandise. One retail center has come up with a marketing event that demonstrates the true value of brick-and-mortar shops and the people who [...] Tactics Subscribers Read More...

This Is One Clean Sales Promotion

Sales Promotions, Sales Promotions & More

The Broadwalk promotes cycling as one solution to London Barnet borough’s air pollution problem.

There are new bikes on the line for Edgeware (UK) residents willing to kick their children out of the car so they can cycle to school. The Broadwalk Centre launched a competition earlier this month to encourage visiting families to make the swit[...] Tactics Subscribers Read More...

A Style of Their Own

Community Room, Fundraisers

Looking sharp while doing good is the pitch for this center’s charitable endeavor.

Here's one way to ditch the plastic bags and have shoppers carry your brand along with their purchases: Turn reusable totes into highly covetable art pieces. Premium Outlet Collection Edmonton International Airport (Canada) called on nearly a[...] Tactics Subscribers Read More...

Mall Turns Shoppers’ Steps into Rewards

Loyalty Programs, Sales Promotions & More

This loyalty program moves consumers along the retail journey.

You can forget about pedometers and branded gym towels; this program has nothing to do with fitness. What the marketing team at Val d'Europe (Marne-la-Vallée, France) is after is a healthy return on promotional investment and it is rewarding th[...] Tactics Subscribers Read More...