At Ikea, Green Remains the New Black

Community Room, Sales Promotions, Sales Promotions & More, Sustainability

Holiday shoppers’ pledge to the planet comes with a show of loyalty to the Ikea brand, too.

If consumers are as concerned with retailers' ethical governance as they are said to be then Ikea might win its holiday marketing bid. With a twist on an always anticipated promotional classic, the Swedish retailer is running a dual-pronged Gre[...] Read More...

Obsessing over ROI Is Hurting Your Marketing

Marketing Research, Shopping Center Business, Technology Lab

According to Atul Minocha of Chief Outsiders, insisting on seeing the data before investing in anything is a bad idea.

We are all obsessed with return on investment (ROI). That’s no secret. We want to make the best use of our dollars and we believe ROI is a simple but effective way to make good business decisions. As Peter Drucker once said, “What gets meas[...] Tactics Subscribers Read More...

Santa Squad Seeking New Members

Apps, Mall Websites, Technology Lab

The web is where this Kiwi center is taking some of its holiday entertainment this year.

With gaming infatuating increasingly younger consumers, Westfield Manukau City (Auckland, New Zealand) is delivering some festive fun online. The Santa Squad adventure series of free mini-games turns players into heroes as they embark on missio[...] Read More...

Alright, Alexa, Turn On Christmas

Décor Themes, Design Studio, Technology Lab, Visual Merchandising

Technology is transforming retailing at the speed of light, including some treasured holiday traditions.

Brick-and-mortar holiday windows have not lost any of their appeal. Why else would one of the kings of online retailing—that would be Amazon—have formed a partnership to create a destination window in New York City?

Together with the Ne[...] Tactics Subscribers Read More...

From Need to Want: Retail Pods Get Festive

Décor Themes, Design Studio, Food & Beverage, Sales Promotions & More

The Winter Chalets at Westfield London are open for bookings and customizable via Bluetooth tech.

The infatuation with styling up PPE might be waning, but retail pods continue to strike pleasant chords. The cozy installations that enabled foodies to enjoy dining out at the height of the COVID pandemic and sheltered patrons from the elements[...] Tactics Subscribers Read More...

Outreach Program has Shoppers Playing Santa

Charity Partnerships, Community Relations, Community Room

Gift hunters get an opportunity to adopt a senior this holiday season.

Retailers and mall operators are acutely aware of the fact that seniors are more active than ever and form a lucrative market, especially for luxury goods and upscale services. However, if COVID-19 has taught us anything it's that seniors are a[...] Tactics Subscribers Read More...

Kids to Co-star in Mall’s Christmas Window

Décor Themes, Design Studio, Entertainment, Sales Promotions & More, Visual Merchandising

Personalization will be a key element of Rundle Mall’s digital holiday programming.

Rundle Mall's marketing team is changing things up this year to break the monotony of holiday set line-ups. For one, Santa won't be glued to a center court chair but will meet with families inside two tenant stores: in the Myer Santaland and th[...] Tactics Subscribers Read More...

Why This Clickbait Might Actually Work

Retailer Roundup, Social Media Campaigns

Small essential businesses gained hero status during the pandemic. You should celebrate the fact that your center houses them.

Homebase's new YouTube series, Grit & Greenlights, launches with the sort of clickbait that might make one cringe: A celebrity frontman with enough natural charm to move even non-fans to press play. If you're a mall marketer, you shouldn't dwel[...] Tactics Subscribers Read More...

Galeries Lafayette Goes for Good—Again

Design Studio, Sales Promotions & More, Visual Merchandising

Known for lux, the department store is giving pre-loved apparel an aura of glamor.

Shoppers who like to stay on top of fashion trends are probably bored by what's inside their own closets after so many months of retail disruptions. What others are eager to discard, however, might turn out to be their new favorite outfit. Gale[...] Tactics Subscribers Read More...

This Eco-game Is a Platform for Change

Community Room, Sustainability

Playing a game on an all-star hockey team is just one of the CSI’s Ecochallenge prizes.

Nineteen days and counting until the Climate and Sport Initiative (CSI) wraps up its month-long Ecochallenge. With the Canadian government as its title sponsor and a star ambassador in Hayley Wickenheiser, a four-time Olympic gold medalist and [...] Tactics Subscribers Read More...