Shoppi Tivoli’s Balancing Act
Late last month, a dozen daring athletes from nine different countries converged at Shoppi Tivoli (Zürich, Switzerland) to try to beat a world record: Walk more than 16,076 ft. on a slackline high up the air. Organized in partnership with the I[...]
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Who Can Resist Freshly Baked Bread?
Food & Beverage, Sales Promotions & More
F&B retailing meets multi-sensory marketing at The Shops at Wailea in Hawaii. Every weekday, from 3 pm until 6:30 pm, customers line up in the center's fountain courtyard to get their hands on freshly baked organic sourdough bread from the Blue [...]
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To Dad with AR Love
Technology Lab, Technology News
We've got another Father's Day marketing concept for you: digital photo cards with an augmented reality (AR) twist. The Bellevue Collection (Bellevue, USA) teamed up with Pixelfire to offer the service that uses Kinect-based photography to super[...]
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Crash Course at Rockland
Style Lounge, Stylist and Personal Shopping Services
Rockland has already secured a position as one of the fashion retailing poles in the city of Montreal, Canada. Now it is also hoping to trade in another currency: knowledge. With three style ambassadors on board, the center is giving its custome[...]
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A Different Kind of Lunchtime Workout
Charity Partnerships, Community Room
Flash mobs are all about surprises and the concepts keep on getting more unexpected. The shoppers at Botany Town Centre (Auckland, New Zealand) certainly couldn't have predicted that they would have stepped out to the center for lunch last Thurs[...]
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Debenhams Shares Its Beauty Secrets
Sales Promotions, Sales Promotions & More
Today is the day for The Mall Luton and tenant Debenhams to treat their beauty-conscious shoppers to their very own event. The "Let's Talk Beauty" gathering is happening in store between 4 pm and 7 pm, with on-the-spot spa treatments, discounts,[...]
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