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intu Xanadú Whets Shoppers’ Tech Appetite

Apps, Sales Promotions & More, Seasonal Giveaways, Technology Lab

With more shoppers browsing and buying online, this Madrid center’s promo team is extending its web reach.

Consumers are morphing into hobby chefs, interior decorators, and DIYers of all kinds during this pandemic and they're looking for inspiration online. That has the marketing team from intu Xanadú (Madrid, Spain) relying more on digital channel[...] Read More...

This Mall’s Female Blog Means Business

Community Relations, Community Room, Instagram

If you’re going to launch a community blog, make it culturally relevant.

As the world shut down to deal with COVID, many women bore the brunt of the family balancing act. More than a year after the pandemic's outbreak, things haven't changed much, moving female multitaskers to turn to each other and their community [...] Tactics Subscribers Read More...

Chartwell Breaks It Down for Fashion Lovers

Style Lounge, Stylist and Personal Shopping Services

The Kiwi center keeps things simple and relatable to hook shoppers on social.

The Facebook post thread for Chartwell Shopping Centre (Chartwell Hamilton, New Zealand) reads like a cheat sheet for fashionistas who yearn to up their game. The likes of personal stylist Kharyn Lucas share their tips freely and they're both s[...] Read More...

Birthday Month Comes with Its Privileges

Sales Promotions & More, Seasonal Giveaways

Imagined as a one-off perk for shoppers, this marketing scheme has the potential to do much more.

You won't find too many people piling into cars and heading to Vegas for a wild birthday weekend this year. For locals and nearby daytrippers, though, there are still a few retail perks awaiting them in Sin City to keep traffic flowing to store[...] Tactics Subscribers Read More...

Grad Dress Up for Grabs at the CORE

Sales Promotions & More, Seasonal Giveaways

Prom is still on the Calgary retail destination’s spring marketing calendar.

In-person or online, high-school classes are in session. For 12th-graders, that means dealing with the stress of final exams and college applications, as well as fussing over what to wear to prom. The marketing team at CORE (Calgary, Canada) ca[...] Tactics Subscribers Read More...

Time to Upgrade Cyclists’ Mall Status?

Amenities, Customer Service, Parking, Property Management

Fewer people have been driving to the office, but cyclists are hitting the pavement in droves.

There's no doubt about it, the traditional mall's vehicular traffic is planned around automobiles. Factor in a pandemic that has consumers working and shopping from home, with the occasional step-out to get fresh air and exercise, and that plan[...] Tactics Subscribers Read More...

Paws at the Mall

Charity Partnerships, Community Room

Westfield Annapolis promotes shopping for a pet cause.

Despite what you might have heard about kittens flying off the pet shop shelves, there are still plenty of furry friends waiting for their forever homes. The SPCA of Anne Arundel County operates a Paws at the Mall adoption center at Westfield A[...] Tactics Subscribers Read More...

This Retail Offer Is for Kid Chefs

Food & Beverage, Gifts with Purchase, Sales Promotions, Sales Promotions & More

Anything you can do to help parents spend quality time with their kids will stick.

The parents shop for essentials and a few more items, and their children get a goodie bag. It's not your typical GWP but it's effective in extending the reach of an on-site sales activation right into customers' homes. Pick a retail category an[...] Tactics Subscribers Read More...

Krispy Kreme Backs Vaccination with Rewards

Community Room, Food & Beverage

Instead of preaching to customers, Krispy Kreme offers them treats for their pandemic response.

Ever heard of a GWV? It's like a gift with purchase, only it's an exclusive perk for retail customers who have been vaccinated against COVID-19. Krispy Kreme is showing its support for those who've made that choice and is offering them a free O[...] Tactics Subscribers Read More...

Developer Adds Health to Building Tenant Mix

Community Relations, Community Room

The race to curb the latest pandemic wave spurs temporary changes in commercial building GLA use.

Like many commercial real estate professionals, Georgina Iliescu is well aware of the pressing need to take a long-term view when planning a business response to the current pandemic. Her strategy: Concentrate on supporting the community and on[...] Tactics Subscribers Read More...

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