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Entertainment, Special Events
Budding filmmakers find a summer residence in a California center’s vacant unit.
By this time next week, shopping centers across California will be fully open and, for the most part, back to pre-C business. The shift is evident in the line-up of activities that Westfield's Mission Valley mall has planned for its visitors, i[...]
Community Room, Entertainment, Special Events
Community groups are ideal partners to beef up a mall’s post-pandemic event roster.
You can see them from a mall mile away. The makeshift signage, scattered pamphlets, and poorly lit spots—community group installations in shopping centers too often come across as marketing afterthoughts and GLA fillers. They can be so much m[...]
Advertising Creative Design, Design Studio
Ralph Lauren shows that so-called “real people” campaigns can be highly styled.
Howie Guja is a pro photographer and his wife Jana an equestrian—not your average mom and dad duo but still a real-life couple raising daughters, Lilly and Nora, in the well-off community of Bellport, Long Island (USA). They're the subjects o[...]
It seems that the Tokyo Olympic Summer Games are on and so are spirited retail special events.
The Olympic Games are normally a no-brainer when it comes to spinning off a major sporting event into a retail marketing theme. Using this year's Tokyo Games as activation anchor has been trickier because, until recently, it was uncertain wheth[...]
Décor Themes, Design Studio, Parking, Property Management
Mundane amenities become opportunities for artists and experiential retail marketing.
The city of Montreal (Canada) has long promoted its downtown network of underground shopping galleries and parkades as one of its most valuable assets, especially during the winter months. To the convenience of moving around efficiently and she[...]
Charity Partnerships, Community Room, Fundraisers
Danbury Fair’s collaborative project is turning good sentiments into action.
You can't put a price on kindness, but sometimes it takes funds to do some community good. Ben's Bell Project will soon get a financial boost to support its mission of teaching people the real impact that intentional kindness can have and it's [...]
Community Room, Sustainability
Two of the center’s staff members stepped up to become on-site beekeepers.
Tracy Bateman and Tina Hall are retail professionals but, by the end of this year, they'll be able to add beekeeper to the list of skills on their resumes. The business manager and administrator at The Mall Luton (The Mall – UK) volunteered t[...]
Facebook, Social Media Campaigns, Technology Lab
From fashion shopping to food favorites, memories are treasure troves for story branding and placemaking ideas.
With so many restrictions placed on their mobility and lifestyles, consumers have had to rely on their memories of more relaxing times to get through this past year. It's only logical then that retailers should be tempted to tap into nostalgia [...]
The exhibit has been around the globe in various forms—from Ōita-shi to Dublin to New York City.
Stéphan Landry has plenty of reason to smile. The GM can now look forward to a slow return to normalcy at the Galeries de la Capitale (Québec, Canada) with the easing of COVID restrictions, and today the center is unveiling Eggspressionist Ar[...] Tactics Subscribers Read More...
Community Relations, Shopping Center Business, What's Next Market Focus
This past pandemic year has put community-minded retail marketing in the spotlight.
As the world shut down to deal with COVID-19, retail centers' role as community hubs became paramount. The sharpened focus on non-commercial activities came with its share of financial woes, but it also allowed marketing teams to prove their wo[...]
