Mall Trials ‘Husband Storage’ Pods

Men reluctant to shop no longer need to be dragged around the mall.

You could call this latest customer service offer husband-free shopping. Just like the hands-free version, it allows mall visitors to unload whatever might interfere with their shopping enjoyment, in this case husbands who begrudgingly tag along[...] Tactics Subscribers Read More...

Bullring Shoppers Bite into Summer

Pop-Up Stores, Shopping Center Business

UK center has tasty offers coming during its Summer Food Fest.

The grocery wars aren't just happening between store chains, but also right on crowded aisle shelves with brands desperately trying to catch consumers' attention. One strategy has been for marketers to step out and chase unconventional promotion[...] Read More...

Briefly Said: A Mall and Its Poet

Entertainment, Special Events

Poet for hire captures shopping and entertainment center’s anniversary celebrations.

How do you write 25 poems a day for five days straight? You pay attention to your surroundings and remain open enough for inspiration to come. That's what a young writer did when shoppers became his muses and he their vessel to celebrate their f[...] Tactics Subscribers Read More...

This Playground Illuminates Young Minds

Technology Lab

CuriosityWorks brings its light playground to Top Ryde City.

The traditional sand box has taken on a high-tech form at Top Ryde City (Australia). In the pop-up CuriosityWorks Light Playground, sand is just one of the materials that children are using to experiment with color. There are also translucent bu[...] Read More...

Step into the Fashion Lab

Style Lounge

3D prints were among design innovations exhibited during Fashion Week.

Design and technology have always been vital to the fashion industry, but the integration of the two sectors is becoming increasingly seamless. Some shoppers got to witness the change first-hand when a computer programming expert turned fashion [...] Tactics Subscribers Read More...

The Big and Fun Mall Con

Gifts with Purchase, Special Events

Aberdeen Centre has a few visual tricks to keep its shoppers entertained.

Fancy sharing a hot tub dip with a bear? Anything's possible at Aberdeen Centre (Richmond, Canada). The mall, whose clientele likes to be entertained as much as it enjoys shopping, is being well served this summer with Visual Impossible. The mal[...] Read More...

Would Shoppers Like This Adult Playground?

Amenities, Customer Service

The on-trend outdoor gym comes with on-site trainers and a dedicated app.

Adults like their leisure time and many of them want to pursue a healthier lifestyle. Retailers have figured that out by now. That's what makes it hard to believe that it's taken so long for creative teams to come up with a full-fledged adult pl[...] Tactics Subscribers Read More...

Great Toys? Kids Will Judge

Entertainment, Special Events

Galeria Kaufhof calls on the experts to decide what’s fun and what’s not.

Grown-up shoppers are tough to read at times. Children are not. If you propose a game that they find boring, they'll let you know straight up, and toy manufacturers are about to face those critics at CentrO. The German shopping center is current[...] Tactics Subscribers Read More...

Summer on a High Note

Entertainment, Special Events

Quartier DIX30 adds yet another venue to its growing list of entertainment spots.

Quartier DIX30 doesn't seem to be into swapping its marketing strategies for the sake of change. It would rather build on them. After revisiting its Eggspressionist Art exhibit and giving it a benevolent twist earlier this spring, the Canadian c[...] Tactics Subscribers Read More...

Here’s Looking at You, Shoppers

Community Relations, Community Room

The Mall Walthamstow joins efforts to give artists some public workspace.

A giant face, seemingly pressed against a wall, is hard to miss for people walking by The Mall Walthamstow. The UK center commissioned the 13ft. long mural from Woskerski, an up-and-coming street artist based in London, as its contribution to Wo[...] Tactics Subscribers Read More...