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Read, Walk, Sip, Chat, Repeat

Community Room, Mall Clubs

Mall St. Matthews now hosts a walking club for literary types.
Multitaskers who are committed to staying active and have a literary bent can now enjoy both at Mall St. Matthews. Earlier this week, the Louisville (USA) center unveiled a new program: the Walkers and Book Talkers Book Club. An initiative of th[...] Read More...

Cooking up a PR Storm

Food & Beverage, Food Court Promotions

This F&B destination called on the experts to promote its launch.
Foodies all have their go-to culinary gurus. One Aussie center managed to collaborate with two of them to tempt shoppers' taste buds and generate traffic at its new Fresh Food Precinct. The precinct is a major component of Belmont Forum's A$6[...] Tactics Subscribers Read More...

Storytime? First Pick Your Language

Community Relations, Community Room

Central West caters to a diverse clientele with multi-cultural reading sessions.
Here's a good way to enrich shoppers' experience at your mall storytime sessions: Speak their language. Central West Shopping Centre (Braybrook, Australia) is providing that service with its Bilingual Storytime series. During school terms, parti[...] Read More...

Robins in the Hood

Entertainment, Special Events

Shoppers and art lovers are hitting the trail in search of unique sculptures.
Summer strolls and art jaunts have taken on mythical proportions for an exhibit that is attracting visitors to 33 different city locations. Just think of a forest, a sheriff, and a famously rebellious green-hooded man. Welcome to Nottingham, [...] Tactics Subscribers Read More...

What’s Next: The Shake Lab

Customer Service

The UK chain is bringing back the community gathering place, but with modern twists.
There's something about mixing dairy products with sweet treats that leads to retail success. Pastry chef Christina Tosi did it with the New York City-based Milk Bar chain of cereal-inspired dessert and bakery joints. Now The Shake Lab is tempti[...] Read More...

Shoppers Step Up for Charity

Community Room, Fundraisers

Westfield Sydney is doing its bit to support people with autism.
Sporty or not, the Sydney Tower Stair Challenge awaits anyone brave enough to tackle 1,504 steps and climb more than 1,000 feet. This year's event, which Westfield Sydney is encouraging its shoppers to enter, is slated for August 24, with partic[...] Tactics Subscribers Read More...

This Should Get Parents Shopping

Sales Promotions, Sales Promotions & More

The pain-point reliever serves customers on the Web and in stores.
Back to School, like the holidays, is all about making lists and getting through them as quickly, painlessly, and economically as possible. An online retail service just made all of that easier. Walmart has been on a mission to adapt to its o[...] Tactics Subscribers Read More...

One Heck of a Ride

Entertainment, Special Events

This workout-cum-party is coming this month to Bikini Berlin.
The pleasure principle is being applied to its fullest at Bikini Berlin, which is hosting rooftop rides on its terrace. These are the kind that makes you sweat like any other hardcore workout, but in an environment that is more akin to a nightcl[...] Tactics Subscribers Read More...

Most Wanted: Multimedia Cultural Events

Entertainment, Special Events

A step into the past is capturing the imagination of mall shoppers in Denmark.
Wandering buffalos and cowboys becoming legends of the Wild West seem slightly out of step with this Digital Age, but that might just be one of the reasons why a Danish retail center is turning back time with its latest exhibit. Bruuns Galler[...] Tactics Subscribers Read More...

At First Sight: The #Unexpected PVM

Community Relations, Community Room

Place Ville Marie offers a window to its future through VR.
For anyone who wants to know what Ivanhoé Cambridge has in store for shoppers when it completes its Place Ville Marie (PVM) redevelopment, the real estate company has a high-tech set of answers. There's a kiosk available in the Montreal (Canada[...] Tactics Subscribers Read More...
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