CCD Flips the Switch on Seasonal Fashion

An experience-with-purchase offer tapped into shoppers’ fashion and beauty obsession.

Franka Lange is the first one to admit it—placemaking has become a bit of a go-to buzzword in retailing. She tackled it during her workshop on Day 1 of the ICSC European Conference, exploring how the marketing concept could give shopping cente[...] Tactics Subscribers Read More...

What Happens in The Lobby? A Lot

Retailer Roundup

This destination makes the most of retail tech with a “Beyond Shopping” proposition.

ICSC called it a TED Talk on steroids, and its "Mixing It Up! – Game Changers" session provided a few head-turners, including The Lobby, AMF Fastigheter's retail destination in Stockholm, Sweden. Annelie Gullström, a digital strategist and th[...] Read More...

Playing for Retail Keeps at DFO

Apps, Technology Lab

This Aussie mall’s game is in AR, but the prizes are real.

There are quite a few shoppers walking around DFO outlet centers in Australia, seemingly pointing their mobile phones at random spots. What they're actually doing is trying to win some gift cards. Six properties are hosting a national competi[...] Tactics Subscribers Read More...

A Precinct Revisits Its Past Through AR

Apps, Technology Lab

Art Month took a high-tech twist at an urban Aussie center, connecting shoppers with forgotten works.

When you get caught up in the excitement of a refurbished precinct's on-trend shopping and leisure offer, it's easy for the collective memory of the area's past to get fuzzier as time goes by. Luckily, there are plenty of tech-based tools to cla[...] Tactics Subscribers Read More...

One of These Mall Models Is an Ex Soccer Pro

Advertising Creative Design, Design Studio

The mega-mall proudly flaunts its local roots in its ad campaign.

If you lived in Edmonton, Canada, you'd know right away which one—that would be Lance Parker. It's an insider's thing that plays right into West Edmonton Mall's marketing plans. WEM, as it is known, celebrates its local Prairie roots with the [...] Tactics Subscribers Read More...

Want Alexa on Your Side? Just Ask

Technology Lab, Technology News

Amazon might be a formidable opponent to brick-and-mortar retailers, but it can also be an ally.

If you still have some qualms about the space that Amazon is taking up on the retail stage, this should put some of those fears to rest: A shopping center has befriended Alexa, the tech giant's cloud-based virtual assistant, and she's helping to[...] Tactics Subscribers Read More...

No Barking Required to Raise Awareness

Community Relations, Community Room

Antara Fashion Hall issues a quiet yet visually powerful call to end animal abuse.

They were the picture of good behavior, giant French bulldogs that sat quietly in various parts of Antara Fashion Hall (Antara) in Mexico City. During the entire month of March, the sculptures that local artists realized introduced shoppers to n[...] Tactics Subscribers Read More...

Budding Retailers Get Schooled at City 2

Pop-Up Stores, Shopping Center Business

Instead of hoping for good retail staff, this Belgian mall is helping to train them.

Three months isn't enough to learn all the tricks of the retail trade, but for a dozen young adults who've been selected for an internship in Belgium's first-ever mall-based teaching concept store, it's a dream start in the industry. Earlier [...] Tactics Subscribers Read More...

A Literature Dispenser? Klépierre Offers One

Customer Service, Services

An online community publishing platform is helping authors find new audiences, even at the mall.

Arcades (Noisy-le-Grand, France) is serving up quick reads along with refreshments from its vending machines. The Klépierre shopping center is the latest in a rapidly growing list of high-traffic places to offer a literary work dispenser from S[...] Tactics Subscribers Read More...

Shoppers Rise Against Hunger

Charity Partnerships, Community Room

Blue Route Mall made feeding children its cause this past Human Rights Day.

Blue Route Mall (Tokai, South Africa) set the bar high when it hosted a meal-packing event to mark its country's Human Rights Day this past March 21. In partnership with Rise Against Hunger (RAH) and African Bank, it issued a call to local volun[...] Tactics Subscribers Read More...