Malls Add More Tricks to Halloween Treats

Free candy is the draw, but there could be so much more to the annual event.

The half-term school holidays are just around the corner in the UK and a few retail destinations are about to turn into little malls of horrors. They won't limit themselves to the familiar Halloween rituals of hanging spooky decorations and feed[...] Tactics Subscribers Read More...

Digital Work Turns Visitors into 14ft. Sculpture

Technology Lab

Interactive social installation draws crowds to Ohio center.

Here's a head turner that could captivate your techie shoppers: an art installation that transforms anyone's digital picture into an imposing public work. That's what Matthew Mohr, a Parsons MFA graduate, did with "As We Are." The commissioned s[...] Read More...

What’s Next: Digital Retailing, In Real Life

Leasing, Shopping Center Business

A new wave of tech-based and specialty service tenants has reached the Windy City.

This is beginning to look like the new normal; non-traditional and primarily online retailers seeking a home in brick-and-mortar destinations. In Chicago, they have found a shopping center team not only willing to work with them, but also ready [...] Tactics Subscribers Read More...

Retail Relations, the Canadian Way

Community Relations, Pop-Up Stores

Uniqlo gives pop-up customers the choice to pass their free gifts on to others.

This pop-up's name says it all: The Welcome Store. Japanese fashion retailer, Uniqlo set it up last month in the city of Toronto to connect with the community in which it made its local market debut just a year ago. The purpose was to show its a[...] Read More...

Kids Take Over The Mall

Community Relations, Community Room

Image credits: Kids Take Over the Mall

Students step into the boardroom for their first retail work experience.

There is a lot that goes on behind the scenes at a busy shopping center, and a group of elementary school children in the UK caught a glimpse of the ongoing work yesterday. Taking part in a national initiative held during the Revo council's Reta[...] Tactics Subscribers Read More...

Anyone Up for a Late-Night Meal?

Food & Beverage, Sales Promotions & More

Aussie center extends its opening hours and invites its customers to dinner.

Now that Greenwood Plaza has revitalized its Atrium Food Precinct, it needs to do everything it can to influence consumer behavior and inspire local foodies and anyone who enjoys a nice meal out to put its property at the top of their lists. One[...] Read More...

Malls, Retailers Get Ready for the Games

Community Relations, Community Room, Sales Promotions & More

The COC has jump-started its PR machine as the countdown to PyeongChang 2018 begins.

Uncertainty is a word that's been associated with the past few Olympic Games, and the upcoming ones will be no exception. But despite safety and logistical concerns, come the opening ceremonies in PyeongChang, South Korea, on February 9, winter [...] Tactics Subscribers Read More...

Dogs Hit the Runway at MOA

Charity Partnerships, Community Room

Local designers outfit furry friends for a special community cause.

We've heard of dog skills shows, but it isn't every day that canine models jump onto a catwalk to present a seasonal collection of fashions. Well, they did at Mall of America last Saturday. More than 20 dogs from Secondhand Hounds, including a f[...] Tactics Subscribers Read More...

Mall Pop-ups Are for the Media, Too

Pop-Up Stores, Shopping Center Business

Brick-and-mortar environments can help magazines deliver unique experiences.

Just as online pure-players are beginning to measure the value of face-to-face interactions with shoppers, magazines are also looking for connection points with readers, beyond their printed pages, websites, and social media accounts. That's whe[...] Tactics Subscribers Read More...

Teen Models Wanted at NorthWest

Community Relations, Community Room

Kiwi mall helps to meet its community’s need for more teen programming.

The stage has been set at NorthWest, and now all that the New Zealand mall needs are a few willing students to bring the season's fashions to life. But first things first, would-be participants will be invited to attend confidence workshops and [...] Tactics Subscribers Read More...