The CORE Puts Its Best Faces Forward

Urban shoppers take ownership of their favorite destination on social media.

A trio of commercial properties is about to stake its claim as the ultimate urban destination for shopping in Calgary (Canada). Simons, TD Square, and Holt Renfrew—aka the CORE Shopping Centre—wrapped up a "Snap Yourself Downtown" photo cont[...] Tactics Subscribers Read More...

This Texas Mall is Playing with Shoppers

Food & Beverage, Sales Promotions & More

North Star’s little online game raises the center’s profile online and boosts traffic on-site.

North Star Mall (San Antonio, Texas) often makes its marketing pitch on Facebook to help drive traffic to its eateries. Last week, it got creative. Instead of uploading the usual picture-and-caption combo, it posted an F&B riddle. Anyone who lik[...] Read More...

Kambri: Too Cool for Just School

Leasing Deals, Shopping Center Business

More than student hangouts, Kambri’s The Lane and The Lawn precincts hope to create a true community hub, long after the buzz of their opening will have subsided.

Now that a critical mass of retailers has signed on, Kambri (Canberra, Australia) is officially throwing its hat into the ring of placemaking-focused commercial development. Located in the heart of the Australian National University (ANU) campus[...] Tactics Subscribers Read More...

Selling Value, the T.J.Maxx Way

Instagram, Social Media Campaigns

The American department store positions itself with an Instagram game.

At each one of its consumer touchpoints, T.J.Maxx delivers one clear pitch: Its mission is to help customers get the most out of their budget, the merchandise that it sells, and ultimately life. This month, they have a chance to test that with w[...] Tactics Subscribers Read More...

Digital Class in Session at Mall Retail School

Shopping Center Business, What's Next Market Focus

The Ibn Battuta Mall campus is where MAF Carrefour’s UAE division will get its managers ready for the future of retail.

Just steps away from the busy halls of Majid Al Futtaim's (MAF) Ibn Battuta Mall in Dubai, retail managers are hitting the digital books. Their goal: To stay on top of industry trends, hone their e-commerce skills, and get better at delivering t[...] Tactics Subscribers Read More...

Moreno Valley Mall Declares Its Community Love

Advertising Creative Design, Design Studio

After a year of conducting consumer research, the mall has relaunched its brand.

Moreno Valley Mall and its owner, the IGP Business Group, have a new modus operandi for the California property: Love. The word encapsulates the insights that the organizations have gained over the past year spent observing the habits of their l[...] Tactics Subscribers Read More...

intu Potteries Heads Back to the Fashion Future

Style Lounge

The center’s retrospective gave design students an opportunity to showcase their talents.

Shoulder pads, bell-bottom pants, mini-skirts—every fashion era has its signature look and shoppers are heading down memory lane at intu Potteries (Stoke-on-Trent, UK). The center is welcoming the spring/summer season with a retrospective as s[...] Tactics Subscribers Read More...

Mall Polls Community Through Mini-City Project

Community Relations, Community Room

The model building project will double as a participatory urban planning tool.

When you need to breathe new life into an existing property through a major redevelopment, what does better look like? QuadReal has its vision for the reincarnation of Cloverdale Mall (Toronto, Canada) and its surrounding neighborhood, but it ha[...] Tactics Subscribers Read More...

Trinity Leeds Says It’s Time to Go

Sales Promotions, Sales Promotions & More

The UK center taps into a natural niche: local workers.

Getting through "hump Wednesday" sometimes takes extra motivation and Trinity Leeds (UK) is stepping in with a proposition for local workers: Reward yourself with a little shopping outing. Yesterday, the center launched its first "Work Perk Wedn[...] Tactics Subscribers Read More...

Deals for Shoppers, Help for Kids

Community Room, Fundraisers

Gift card boxes are the hooks for this charity fundraiser.

It costs C$30,000 (US$22,318) to get a guide dog for a child with autism spectrum disorder (ASD). It's a hefty sum that a Canadian shopping center wants to help raise by offering customers a promotion likely hard to resist: Gift cards at a disco[...] Tactics Subscribers Read More...