There are still some fun and games to be found in this back-to-school season, despite lingering COVID-related health and safety concerns. Macerich, for one, is using the Shopkick retail rewards app to encourage customer loyalty, challenging sho[...] Read More...

Using words like "exclusive" for fashion sales promotion might seem questionable to today's omnichannel shoppers—they know how to get their hands on almost any merchandise, anytime, anywhere. Setting the timer on seasonal deals, however, migh[...] Tactics Subscribers Read More...

If you're concerned about the limited cachet of virtual mall events, consider this: Lady Gaga will be performing excerpts from her latest album with Tony Bennett on Live.Westfield.com this coming September 30. Touted as an exclusive gig, the on[...] Read More...

Adaptability is the golden rule when it comes to sustainability and it's been Scott Mosely's focus ever since Sunshine Plaza (Maroochydore, Australia) embarked on its major redevelopment. Now the managing director, Investment Management, for Le[...] Tactics Subscribers Read More...

Prime numbers and algorithms aren't often associated with the performing arts, but they are at the heart of the synthetic sounds experience that will await visitors in the winter garden at Brookfield Place in New York City next month. "New Soun[...] Tactics Subscribers Read More...

You have to give it to retail marketers. Each time that a new social media trend threatens to keep consumers glued to their digital screens, they manage to give that new "it" thing a real-life dimension. Like Instagram, TikTok is the platform g[...] Tactics Subscribers Read More...

Cutting through the clutter hasn't been easy for shopping center teams this back-to-school season. Much of the web banter has been focused on COVID, vaccination, in-person vs. virtual education, and protective mask policies. To reach its custom[...] Tactics Subscribers Read More...

Now that COVID is looking like the precursor to cyclical disruptions, consumers are running out of excuses for their lingering frumpy-mess look. Westfield (Australia and New Zealand) has taken it upon itself to address the matter and move its s[...] Tactics Subscribers Read More...

By this time next week, Canadian consumers will have access to a new online platform to buy and sell pre-loved fashions and it's coming from an unexpected source: H&M. Created to promote circularity and sustainability, Rewear will not only feat[...] Tactics Subscribers Read More...

Nine out of the top 10 global eCommerce companies saw double-digit revenue growth due to Covid-19, which means there is an abundance of opportunities to make your mark on the eCommerce world post-pandemic. As the market continues to grow, busin[...] Tactics Subscribers Read More...