No Student Night? The Deals Remain

Sales Promotions, Sales Promotions & More

Some malls are testing shoppers’ comfort levels, planning on-site events with strict safety protocols.

There won't be a flurry of Instagram posts showing off packs of students livening up Bluewater this year. Given COVID-19, the Kent (UK) center is exercising caution and hosting a Student Festival Fortnight instead of its signature shopping nigh[...] Tactics Subscribers Read More...

This Staycation Planning Starts at the Mall

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Consumers are still seeking adventures, even if not as far afield as pre-COVID.

With shoppers staying close to home, there's value in helping them rediscover the joys of spending time in their own backyards—real or proverbial. When there's no need for flight bookings or accommodation reservations, envisioning retail cent[...] Tactics Subscribers Read More...

Need Good Fashion Read? Ask LV

Advertising Creative Design, Design Studio

Make room in your closet before you delve into Louis Vuitton’s stylish paperback series.

Designer label, Louis Vuitton celebrated the guilty pleasures of curling up with a good suspense novel and dreaming of fashionable encounters in its pre-fall campaign. Artistic director, Nicolas Ghesquière imagined what the brand called a "wea[...] Tactics Subscribers Read More...

Do It for the Locals

Sales Promotions, Sales Promotions & More

Now isn’t the time to be wishy-washy about which target audience(s) your retail center values most.

If you love local shoppers so much, you should serve them like you mean it. These days, it isn't about garnering PR or CSR kudos but rather securing your retail base.

Until the end of the month, The Grove in Los Angeles is giving extra atten[...] Tactics Subscribers Read More...

This Retail Lounge Concept Is Spot-on

Design Studio, Visual Merchandising

Capitalizing on its expansive property, South Coast Plaza gives pandemic-weary tenants and shoppers room to breathe.

Innovative retail marketing doesn't always involve techies pouring over bytes of code. Sometimes it's about reimagining physical space you already have, as South Coast Plaza has done. The California center's north parking structure is now home [...] Tactics Subscribers Read More...

Style Lovers to Head Online for Fashion Summit

Special Events, Style Lounge

Retail’s new magic formula to cast a spell on fashionistas combines digital hooks with IRL perks.

Omnichannel retailing is now a given, but the exact locale of on-site experiences changed once COVID-19 took hold. Marketers who've managed to shake the sand off their heads are realizing that, for many consumers, "the third place" has become t[...] Tactics Subscribers Read More...

West County Center Makes Room for Art

Charity Partnerships, Community Relations, Community Room

Artists desperate to secure exhibit space find support at their local mall.

The "Sign of the Dove" has been a parking lot beacon directing shoppers to West County Center in Greater St. Louis (USA) for more than 50 years. COVID-19 having forced the cancellation of several art fairs in the area, Sean Phillips decided to [...] Tactics Subscribers Read More...

Have You Gathered Your Brand Family Yet?

Advertising Creative Design, Design Studio

Sticking together will be the motto of the coming holiday season, and quite possibly the next year.

Being called a homebody used to be a bit of a slight, suggesting one was missing out on enjoying an exciting life. These days, the moniker befits most people. Likewise, the idea of nurturing close family and local community ties is a popular on[...] Tactics Subscribers Read More...

Strutting Down the Runway to a New Beat

Catwalk Shows, Style Lounge

The Bellevue Collection’s fall fashion event line-up is stacked.

The color palettes and styles are changing on fashion retail shelves, be they virtual or IRL, so mall marketing teams best get on with the business of promoting their own tenants' line-ups. For The Bellevue Collection's shoppers, keeping up wit[...] Tactics Subscribers Read More...

What Are You Planning for Halloween?

Entertainment, Special Events

Keeping the witches and goblins traffic moving is a clever specialty retailer’s goal this year.

Your mall's event team might be worried about Santa keeping his annual appointment with shoppers, but first things first: Kids want candy for Halloween and there are ways to allow them the indulgence safely.

Party City isn't leaving its seas[...] Tactics Subscribers Read More...