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Hillcrest Rolls Out the Welcome Mat

Community Room, Fundraisers

When Hillcrest (Richmond Hill, Canada) capped off its renovation earlier this fall, Lisa Resnic had two goals in mind: Quickly turn the #HillcrestGlowUp campaign buzz into sales and raise the property's CSR index. The marketing director's path t[...] Read More...

Community Enforcers Gather at BTC

Community Relations, Community Room

The Counties Manukau Police in Auckland, New Zealand, just got an appreciable boost from Botany Town Centre (BTC) in its mission to add 1,800 new cops to its force by 2020. Last Saturday, BTC hosted its annual Everyday Heroes event to give the p[...] Read More...

Meadowhall Hacks Halloween in Witches’ Kitchen

Entertainment, Special Events

Meadowhall (Sheffield, UK) is offering families seeking thrills and chills an unconventional take on Halloween this week with its Witches' Kitchen. Until Sunday, its marketing team is daring visitors to enter the tunnel of terror to reach the Co[...] Tactics Subscribers Read More...
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