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Hillcrest Rolls Out the Welcome Mat

Community Room, Fundraisers

When Hillcrest (Richmond Hill, Canada) capped off its renovation earlier this fall, Lisa Resnic had two goals in mind: Quickly turn the #HillcrestGlowUp campaign buzz into sales and raise the property's CSR index. The marketing director's path t[...] Read More...

Meadowhall Hacks Halloween in Witches’ Kitchen

Entertainment, Special Events

Meadowhall (Sheffield, UK) is offering families seeking thrills and chills an unconventional take on Halloween this week with its Witches' Kitchen. Until Sunday, its marketing team is daring visitors to enter the tunnel of terror to reach the Co[...] Tactics Subscribers Read More...

A Day to Remember

Charity Partnerships, Community Room

The Mall Luton (UK) will soon know if it managed to reach its marketing goal and raise more than the £23,000 (US$29,366) it did last year for the British Royal Legion. This past weekend's Remembrance Day event, however, was also the center's wa[...] Tactics Subscribers Read More...
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