Tea Party, Anyone?

Royal Wedding-themed charity event could be a prototype for bridal category promotions.

We’re now down to just a couple of days before the royal wedding, but that doesn't mean your opportunity to use it as marketing inspiration will vanish come Sunday. Canada's Oakville Place just hosted an event with the potential for reinventio[...] Read More...

Tenants to Share the Inside Scoop

Entertainment, Special Events

Retailers are at the heart of this shopping center’s workshops.

Convincing connected shoppers to visit a store isn’t easy, especially if all that it is selling is merchandise. One retail center has come up with a marketing event that demonstrates the true value of brick-and-mortar shops and the people who [...] Tactics Subscribers Read More...

This Is One Clean Sales Promotion

Sales Promotions, Sales Promotions & More

The Broadwalk promotes cycling as one solution to London Barnet borough’s air pollution problem.

There are new bikes on the line for Edgeware (UK) residents willing to kick their children out of the car so they can cycle to school. The Broadwalk Centre launched a competition earlier this month to encourage visiting families to make the swit[...] Read More...

A Style of Their Own

Community Room, Fundraisers

Looking sharp while doing good is the pitch for this center’s charitable endeavor.

Here's one way to ditch the plastic bags and have shoppers carry your brand along with their purchases: Turn reusable totes into highly covetable art pieces. Premium Outlet Collection Edmonton International Airport (Canada) called on nearly a[...] Tactics Subscribers Read More...

Mall Turns Shoppers’ Steps into Rewards

Loyalty Programs, Sales Promotions & More

This loyalty program moves consumers along the retail journey.

You can forget about pedometers and branded gym towels; this program has nothing to do with fitness. What the marketing team at Val d'Europe (Marne-la-Vallée, France) is after is a healthy return on promotional investment and it is rewarding th[...] Tactics Subscribers Read More...

These Are the Real Mommy Diaries

Community Relations, Community Room

Developer turns to the source for its Mother’s Day campaign.

If you're still focused on one traditional archetype when devising campaigns to reach shopping mothers, you're missing the mark and passing up opportunities to build lasting relationships with target customers. Take it from one developer that ha[...] Tactics Subscribers Read More...

Knitting for a Cause

Community Room, Fundraisers

Shoppers grab their wool and needles to support local women.

St Ives Shopping Village in Australia is calling on all those who love to knit and pearl to come down and put their talent to community use. Earlier this week, it capped off Wool Week by launching a month-long outreach program that will see part[...] Tactics Subscribers Read More...

Mall Furniture: A Community Benchmark

Community Relations, Community Room

Something as simple as common area seating can strengthen your CSR mandate.

A nondescript element in a chaotic environment; that's what mall furniture is all too often. Yet there's a real argument for considering it a central part of a retail destination's placemaking strategy. It's about setting a community benchmark a[...] Tactics Subscribers Read More...

This Is the Beauty of Color-blocking

Advertising Creative Design, Design Studio

Place Rosemère uses plays on imagery and words to make its seasonal campaign pop.

Pick a shade on a color wheel, find its opposite, and you've got the basis of a standout visual campaign design. Canada's Place Rosemère displays that technique very well in its current creative, which plays on all types of opposites: Different[...] Tactics Subscribers Read More...

The Bells (and Tills) Are Ringing

Entertainment, Special Events

Brace yourselves for a lot of Royal Wedding-themed marketing.

With HRH Prince Harry due to marry fiancee Meghan Markle in St. George's Chapel at Windsor Castle on May 19, retail marketers have caught the British royal fever. Walnuts Shopping Centre in Kent (UK), for one, intends to go all out with a street[...] Tactics Subscribers Read More...