Brushing Up on Style

This isn’t quite reality TV, but it’s close and the mall’s the set.

If shoppers are looking for ideas on New Year's resolutions, Shoppi Tivoli (Spreitenbach, Switzerland) has a proposition for them: Stop talking about getting into the fashion business and take the first step. Come Spring 2019, the center will on[...] Read More...

What’s Next: Streetwear for Rent

Charity Partnerships, Community Room

This concept store hits two current trends: Social entrepreneurship and rent-over-buy shopping.

Buyers used to be more valuable to a retailer than renters, but that's changing quickly as consumers, especially Millennials, discover how freeing it can be to stop accumulating stuff—for their wellbeing, physical environment, and credit. Even[...] Tactics Subscribers Read More...

Google Gives Play Store Community Appeal

Charity Partnerships, Community Room

Google gives Android users one more reason to visit its Play Store.

Who says you can't do a little good while you're browsing for new gaming apps? Google has just announced a new update to its Play Store that allows Android users to do just that. In the spirit of this year's Giving Season, the tech giant set [...] Tactics Subscribers Read More...

Which Way Do Your Tenants Lean?

Technology Lab, Technology News

Progressive Shopper will gladly tell you—and your customers.

You can rejoice if your center's retailers are good corporate citizens who regularly give back to the community. Shoppers are quite sensitive to that. Some also care about another type of contribution, the political ones. Progressive Shopper is [...] Read More...

Kids Get Their Own Mini Food Court Here

Design Studio, Visual Merchandising

Enhancing the mall experience for the youngest of visitors was worked into this visual merchandising plan.

For better or worse, children are often the key to opening up shopping parents' purses. The happier and more comfortable they are in a retail environment, the higher a family-oriented mall's productivity will be. That has produced a whole new wa[...] Tactics Subscribers Read More...

Do You Offer Heli-drops to Your Mall’s VIPs?

Customer Service, Services

Westfield raises the bar in the luxury retail arena.

Westfield calls it the ultimate VIP journey: A chance to skip the traffic and board a helicopter to head to the mall. The developer is offering the luxury service at two of its California properties—Century City in Los Angeles and UTC in San D[...] Tactics Subscribers Read More...

Santa Has Moles? Blame Myer

Sales Promotions, Sales Promotions & More

A custom app powers the Aussie department store’s Naughty or Nice baubles.

Aussie children will likely be particularly good this month and make up for any prior bad behavior because the Myer department store is turning parents into Santa's moles. The Clemenger BBDO Melbourne agency created custom baubles that turn r[...] Tactics Subscribers Read More...

We Bare Bears’ Big Mall Takeover

Apps, Technology Lab

Frasers Property Singapore is betting on gaming to foster shopper loyalty.

Forget Pokémon Go! This holiday season, Frasers Property Singapore wants shoppers to get hooked on its new Frasers Experience (FRx) app and it's devised a game to do it, with shoppers standing to win over S$250,000 (US$182,883) worth of prizes.[...] Tactics Subscribers Read More...

Marc O’Polo Mashes Categories with Strandcasino’

Design Studio, Visual Merchandising

You’ll get a gourmet meal at this beachside retail house, and the casual chic outfit to wear to dinner.

Some people come to Marc O'Polo Strandcasino' (Heringsdorf, Germany) to savor Michelin-starred chef, Tom Wickboldt's fine seafood dishes. Others visit for a very different type of daily catch: Scandinavian-inspired fashion. Cross-category mercha[...] Tactics Subscribers Read More...

Kids Explore Space at Greenstone

Entertainment, Special Events

The South African mall’s month-long exhibit shows the versatility of inflatable pop-up units.

In a sea of fashion, beauty, and foodie pop-ups, Greenstone Shopping Centre's latest education-focused installation stands out. Launched last weekend, the South African mall's inflatable Space Maze attracts families with zones that are designed [...] Tactics Subscribers Read More...