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Entertainment, Special Events
The German capital city center has just wrapped up a low-tech design project that gave visiting shoppers a creative outlet.
Some art techniques seem so simple until you see the pros at work. Bikini Berlin visitors found that out earlier this fall when the German container mall hosted the TapeArt design project by the Tape That collective and Klebeband, the adhesive [...]
Charity Partnerships, Community Room
An Aussie center’s CSR initiatives helps the local community end 2020 on a positive note.
The year 2020 has tested the resilience of the world's citizenry, but the CSR team at one Westfield shopping center still believes that there are plenty of reasons to feel grateful. This month, it is giving shoppers a platform to express their [...]
Advertising Creative Design, Design Studio
The over-the-top fashion label puts nerds in the spotlight and offers a temporary escape from more earnest, pandemic-focused campaigns.
For a brand that always likes to push the boundaries of the fashion industry in irreverent ways to keep moving forward, Gucci is mighty nostalgic this holiday season. Its Gucci Gift campaign transports its followers to a Nineties office Yuletid[...]
Gifts with Purchase, Sales Promotions & More
Mall zeroes in on retail category promotions to keep its customers in the holiday shopping spirit.
Spend and earn: The marketing concept is at the root of many a mall promotion. It might not be quite enough to convince weary and wary shoppers to tap their payment cards this gifting season, however, so a Canadian property is proposing somethi[...]
Community Room, Design Studio, Visual Merchandising
Local creatives get valuable exposure as in-line retail space morphs into pop-up studios.
Consumers' growing interest in how things are made has been a boon for the theater of retail. The orchestrated chaos of open professional kitchens, live painting sessions—they want to see it all. So, for Fashion Week, Emporium Melbourne is da[...]
PR expert, Matt Levinson shares his take on how the pandemic is changing shopping centers this holiday season.
With the holiday season right around the corner, retail leaders are wondering how to safely bring joy to customers while still adhering to social distancing measures. From Black Friday doorbusters to Santa photo ops, holiday events are typicall[...]
Sales Promotions & More, Seasonal Giveaways
Rockland helps its tenants rally online for Black Friday and beyond.
With on-site crowds thinning in most shopping centers, Cominar's Rockland (Montreal, Canada) is hedging its holiday trading bets on an omnichannel approach to traffic generation. Customers will have to hop online to spin its Black Friday prize [...]
Apps, Community Relations, Community Room, Technology Lab
European mega mall helps sports club members check in and check out safely despite COVID-19.
The restrictions are getting tighter for public facilities and clubs of all sorts across Europe, but a retail center's tech team has figured out a way to loosen the COVID-19 pandemic's grip on their operations: A free mobile app and QR code che[...]
Sales Promotions & More, Viral Advertising
The big-box retailer strikes a balance between story branding and pushing sales of specific products.
It's November. For Best Buy, that's good enough to get into holiday shopping mode, even if American Thanksgiving isn't for another three weeks. The electronics retailer has launched its Black Friday campaign, with select deals available now and[...]
Customer Service, Services
Pandemic-focused messaging can put retail customers at ease or put them in the mood to do anything but shop in-store.
Consumers might be the kings and queens of the retail world, but their power to dictate what their shopping experiences should be on the High Street and in commercial centers has waned as of late. With the promise of safety jumping ahead of bra[...]
