Hillcrest Rolls Out the Welcome Mat

The Canadian center’s fall relaunch revealed more than cosmetic improvements.

When Hillcrest (Richmond Hill, Canada) capped off its renovation earlier this fall, Lisa Resnic had two goals in mind: Quickly turn the #HillcrestGlowUp campaign buzz into sales and raise the property's CSR index. The marketing director's path t[...] Read More...

Brands: What’s Behind Those Logos?

Sales Promotions & More

The MediaShop’s Jedd Cokayne shares the 7 elements of brand equity.

As consumers start to think about their Christmas purchases and where they’re going to find additional money to buy those presents the kids wrote to Santa about, retailers are hyperaware that this is the last-ditch effort to make their sales t[...] Tactics Subscribers Read More...

Community Enforcers Gather at BTC

Community Relations, Community Room

The Kiwi center doubled as a recruitment post for the local police.

The Counties Manukau Police in Auckland, New Zealand, just got an appreciable boost from Botany Town Centre (BTC) in its mission to add 1,800 new cops to its force by 2020. Last Saturday, BTC hosted its annual Everyday Heroes event to give the p[...] Read More...

Winning Over Shoppers with Shoppers

Advertising Creative Design, Design Studio

Focusing campaigns on real people makes more marketing sense than ever before.

A decade ago, putting "regular people" on a billboard or the front cover of a lifestyle magazine might have been considered a risk, but not anymore. As consumers increasingly find inspiration in their peers rather than otherworldly models and ce[...] Tactics Subscribers Read More...

Church Square Makes Hashtag Connections

Social Media Campaigns, Technology Lab

Shoppers took ownership of their local center’s public artwork one social post at a time.

The marketing world probably doesn't need another hashtag campaign, but last weekend the team at Church Square proved that the strategy could produce more than an online retail soundbite. To celebrate the 150th anniversary of its home borough of[...] Tactics Subscribers Read More...

High Hopes for New Mall Entertainment Venue

Development News, Shopping Center Business

Thrills and possible shrills await adventure seekers at this coastal mall.

Entertainment, like F&B, is accounting for an increasing share of the mall's GLA. As we close this decade of retail disruption, don't be surprised to see more than cinemas and gaming halls on directories. With shoppers craving active and thrilli[...] Tactics Subscribers Read More...

Absolut Is Seeking Its Next Incarnation

Advertising Creative Design, Design Studio

The brand continues with its tradition of creative collaborations.

Managing a brand's identity no longer needs to remain in the hands of one agency of record. Just as labels create limited-edition product lines and pop-up environments that keep shoppers excited about what they'll come up with next, the same goe[...] Tactics Subscribers Read More...

Do You Color-Code Your CSR Programs?

Customer Service, Special Needs

A new campaign was launched in the UK to better serve disabled shoppers.

Colors and days of the week make for memorable promotions and community outreach campaigns. Pink October, Cyber Monday, Giving Tuesday, Black Friday, red displays to promote heart disease awareness—any of those ring a bell? There's one more in[...] Tactics Subscribers Read More...

Meadowhall Hacks Halloween in Witches’ Kitchen

Entertainment, Special Events

The installation is the set of an interactive theatrical event this week.

Meadowhall (Sheffield, UK) is offering families seeking thrills and chills an unconventional take on Halloween this week with its Witches' Kitchen. Until Sunday, its marketing team is daring visitors to enter the tunnel of terror to reach the Co[...] Tactics Subscribers Read More...

3 Reasons Why Car Giveaways Still Work

Sales Promotions & More

If done right, vehicle displays and contests can generate repeat shopper visits.

It's been a while since any mall marketer has thought of center-court car displays and contests as being innovative. That's maybe because they've been done the same way too many times. The team at Circus Strategic Communications (Circus), howeve[...] Tactics Subscribers Read More...