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This Walking Club Is for Bookworms

Charity Partnerships, Community Relations, Community Room

Auburn Mall in Massachusetts, USA, is about to turn the West side of its property into a destination for local families with young children, thanks to a fresh public/private partnership. From a marketer's standpoint, the initiative is a way to [...] Tactics Subscribers Read More...

“Pedal, Prep & Go” Lifts Meyer Traffic

Amenities, Community Room, Customer Service, Sustainability

Shoppers don't need to bother heading to Myer Centre Adelaide if what they're after is a sergeant-like spin-class instructor to whip them into shape. However, the Australian mall does offer a very commuter-friendly service that's much cheaper t[...] Tactics Subscribers Read More...

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