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Community Relations, Community Room
YourParkingSpace rallies commercial property developers to support frontline staff.
With the public's new appreciation for medical staff and other healthcare workers who are putting their own wellbeing on the line to keep everyone else safe, the folks at YourParkingSpace figured it was time to do more than say thank you. It jo[...]
Contributors, Shopping Center Business
Janine Allen and Janessa Bishop of Kaiser Lachance Communications share their top tips on remote interviews.
With the shift towards more remote work during COVID-19, members of the media are increasingly relying on virtual interviews through platforms such as Skype and Zoom, as well as live or pre-recorded phone interviews to replace the in-person exp[...]
Sales Promotions, Sales Promotions & More
The tech company’s “Buy Now, Visit Later Support Vouchers” help keep retail businesses afloat.
Non-essential brick-and-mortar retail might be on lockdown at the moment, but the tech team at Hownd managed to generate US$250,000 in new revenue for its merchants in two weeks by encouraging shoppers to invest in a brighter future and support[...]
Customer Service, Services
Brands and fitness studios rally to deliver online resources that will keep their followers on the wellness program.
It's a slippery road downhill for public health when the call of the fridge muffles the call of the gym mat while people are staying home. The Mall Blackburn tenant, PureGym has a remedy for that: No-equipment-needed home workouts and on-demand[...]
Social Media Campaigns, Technology Lab
PR expert, Heather DeSantis says you should also keep pitching stories to the media.
With the current recession, coronavirus, and uncertainty, businesses are trimming down on expenses and even choosing not to stay active or be present on social media. I believe this is the biggest mistake any business or brand can make right no[...]
Shopping Center Business
CMO shares his detailed guide to using a highly leveraged marketing program to protect your business against a virus-driven economic slowdown.
“Things which are easy to do are also easy not to do.” Think about it. Most days, it’s easy to get up ten minutes earlier in the morning and have some quiet time, but it’s also easy to hit the snooze button and stay in bed. The early da[...]
Community Relations, Entertainment
The museum’s community relations strategy includes making hundreds of art lesson plans available to students of all ages while its premises are closed.
Gathering places in all corners of the globe are now off-limits to the public in response to the rapid spread of COVID-19, but the Boca Raton Museum of Art in Florida isn't abandoning its mission to act as a hub of inspiration for its local com[...]
Technology Lab, Viral Advertising
Leave it to the irreverent brand to come up with content that’s relevant, entertaining, and memorable.
Here's a creative handwashing interlude, courtesy of VANS. The skateboarding-inspired footwear, fashion, and accessories brand produced a series of "Wash-N-Watch with…" videos to remind its fans to properly wash their hands for at least 20 se[...]
Property Management, Shopping Center Business
Commercial property owners get proactive to serve their communities and limit losses as consumers are told to stay home.
The so-called third place was until very recently still a desired lifestyle-focused destination, a commercial center where customers could do a little shopping, dine out, meet up with friends and family, and be entertained. The coronavirus chan[...]
Community Room, Sustainability
The European Commission funded this Internet of Things technology as part of a Horizon2020 pilot project that will last until the fall.
The air is a little fresher outside Bikini Berlin and the Zoo Palast movie theater these days and it isn't only because the German government has ordered the closure of all shopping malls, bars, and sporting venues. Some deceivingly simple-look[...]
