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Gap Uses Social Posts as Shoppable Ads

Social Media Campaigns, Technology Lab

Have you heard of Olapic? If not, then Gap's marketers are one step ahead of you. The online platform turns what it calls earned content, the comments and images that your customers and brand advocates share on social media, into sales drivers. [...] Read More...

ADG Group Latest ICSC European Partner

Shopping Center Business

ADG Group has some ambitious plans. The Russian project developer that counts 39 neighborhood centers in its portfolio entered into a European partnership with ICSC with the world's largest network dedicated to moving the retail industry forward[...] Read More...

Futurist Saunders to Headline ICSC Conference

ICSC European Conference, Shopping Center Business

Howard Saunders is known for his knack for predicting major shifts in the retail sector, well before the trends have taken hold on the high street, in shopping centers, and online. He's been doing it for 30 years, and is about to share his insig[...] Tactics Subscribers Read More...
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