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Apps, Social Media Campaigns, Technology Lab
Heading back to the future is what Uniqlo had in mind for its latest destination store.
It will be some time before retail analysts can determine whether Uniqlo's latest visual merchandising and sales promotion concept is a major leap into the industry's phygital future or merely the case of a brand giving in to a shoppertainment [...]
Apps, Technology Lab
LiVE by CF was created as a be-ready-for-anything retail app, even in the midst of pandemic times.
The word live is a loaded one in the field of communication. It always suggests assuming a significant amount of risk for the benefit of responsiveness to whatever is going on in the world at any given time. It's only fitting that Cadillac Fair[...] Tactics Subscribers Read More...
Community Relations, Community Room
Baia Mall has given artists a platform to join the ongoing fight against the coronavirus.
Shopping therapy has been credited with the ability to cure the momentary blues, but slow the spread of a virus? Hailing the powers of the transactional aspect of retailing seems like an impossible stretch, but Baia Mall's placemaking team thin[...]
Entertainment, Special Events
Shopping malls and their tenants will have a hard time sticking to their entertainment calendars given the unpredictability of COVID-19, but some celebrations like the holidays are set in stone. The same goes for property anniversaries, to a po[...]
Entertainment, Seasonal Giveaways, Special Events
Hawthorn Mall is set to jump-start its holiday marketing program this summer.
There's no rest for the weary, the adage goes, and there will be no shortage of them as retailers and shopping center marketers ruminate their plans to salvage this summer's trading and make the most of the holiday season to follow. For one Ame[...]
Plaza Holdings relies on custom technology to rebuild its centers’ traffic safely.
Reserving a table for two at a local restaurant is child's play using today's many specialized apps. At Plaza Las Americas and Plaza del Caribe in Puerto Rico, would-be visitors are also using their mobiles to reserve their spot to shop. That's[...]
These fashionable Aritzia Community Sponsor Packages are proving to be shopper magnets.
Once it became clear that COVID-19 would be more than a blip on the global health trend curve earlier this year, several fashion labels and other manufacturing businesses temporarily redirected some of their resources to produce masks and other[...]
Food & Beverage, Sales Promotions & More
As your retail team arms itself for a post-pandemic recovery, it might want to consider loosening its bevvy rules if it can.
Encouraging shoppers to sip on a frosty margarita while they shop is either a great placemaking idea or trouble waiting to happen. You'll have to be the judge if the concept is even an option in your market. One thing's for sure: It's working f[...]
Customer Service, Fundraisers
Westfield’s no-touch mask and tool kit does more than keep shoppers safe.
You know a product will be around for a while once brands start to personalize it for their own customers. We saw that with sustainability-related items such as reusable coffee mugs, shopping bags, and water bottles. Now, with COVID-19 likely t[...]
After celebrating essential workers, City Centre turns its attention to its own customers.
Maria Upton couldn't be prouder of her teenage daughter for having soldiered on during these past weeks of social distancing. In fact, she believes it deserves a reward. Her local Centre City mall's team agrees.
During the coronavirus pandem[...]
