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Brushing Up on Style

Entertainment, Special Events

If shoppers are looking for ideas on New Year's resolutions, Shoppi Tivoli (Spreitenbach, Switzerland) has a proposition for them: Stop talking about getting into the fashion business and take the first step. Come Spring 2019, the center will on[...] Read More...

Do You Offer Heli-drops to Your Mall’s VIPs?

Customer Service, Services

Westfield calls it the ultimate VIP journey: A chance to skip the traffic and board a helicopter to head to the mall. The developer is offering the luxury service at two of its California properties—Century City in Los Angeles and UTC in San D[...] Tactics Subscribers Read More...

We Bare Bears’ Big Mall Takeover

Apps, Technology Lab

Forget Pokémon Go! This holiday season, Frasers Property Singapore wants shoppers to get hooked on its new Frasers Experience (FRx) app and it's devised a game to do it, with shoppers standing to win over S$250,000 (US$182,883) worth of prizes.[...] Tactics Subscribers Read More...

Marc O’Polo Mashes Categories with Strandcasino’

Design Studio, Visual Merchandising

Some people come to Marc O'Polo Strandcasino' (Heringsdorf, Germany) to savor Michelin-starred chef, Tom Wickboldt's fine seafood dishes. Others visit for a very different type of daily catch: Scandinavian-inspired fashion. Cross-category mercha[...] Tactics Subscribers Read More...

Kids Explore Space at Greenstone

Entertainment, Special Events

In a sea of fashion, beauty, and foodie pop-ups, Greenstone Shopping Centre's latest education-focused installation stands out. Launched last weekend, the South African mall's inflatable Space Maze attracts families with zones that are designed [...] Tactics Subscribers Read More...
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