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Power Play at KaDeWe

Entertainment, Special Events

Tradition meets modernity. That's always been the branding strategy at KaDeWe (short for Kaufhaus des Westens) and the iconic Berlin department store stuck to that formula when it recently celebrated its 110th anniversary. It convened shoppers t[...] Tactics Subscribers Read More...

Customers to Vie for Lego House Stay

Sales Promotions & More

For Lego fans, this has to be a dream destination: A nearly 40,000-sq.ft. home filled with 25 million colorful bricks. That's what awaits at the Lego House, which the toy manufacturer opened in Billund, Denmark, where the playful construction sy[...] Tactics Subscribers Read More...

Hark! The Techie Angels Sing

Entertainment, Special Events

Rundle Mall's holiday entertainment line-up has all the warmth and fuzziness of a traditional event. However, look a little closer and you'll see that "Voices of Christmas" is actually a high-tech project. The South Australian center has just[...] Tactics Subscribers Read More...
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