Campaign of the Week: Vive la France!

Advertising Creative Design, Design Studio, Food & Beverage, Sales Promotions & More

Le Chocolat Français and TBWA/Paris poke fun at well-known French stereotypes.

Kisses on a pier, road rage, sexy heels, nights on the town that stretch until sunrise—France has them all and you can pick and choose whatever you want to experience. That's the message that Le Chocolat des Français has for fans of its orga[...] Tactics Subscribers Read More...

Ivanhoe Cambridge Breaks Ground on Haleco

Community Room, Development News, Shopping Center Business, Sustainability

The mixed-use project’s partners are aiming for LEED Platinum certification with a design focused on energy efficiency.

Come Summer 2024, the first units should be up for rent at Haleco, the mixed-use development for which Ivanhoé Cambridge, together with the City of Montreal (Canada) and Cogir Real Estate, will totally transform a site nestled between Old Mont[...] Tactics Subscribers Read More...

Sneakerheads Converge at Cockburn Gateway

Décor Themes, Design Studio, Entertainment, Special Events, Visual Merchandising

Visitors will have to shop first if they want to have graphic artists customize their kicks.

If you want to learn about a retail marketing niche, your best bet is to 'ask the internet.' To be a little more specific, head straight to TikTok. That's where you'll find out from Mikolaj how on-trend Cockburn Gateway's Sneaker Life event is�[...] Tactics Subscribers Read More...

Mall Incubator Gives Home Bakers a Lift

Pop-Up Stores, Retailer Roundup, Shopping Center Business

In addition to trying new tasty bites, Baker X customers get a chance to earn loyalty rewards.

Would-be F&B entrepreneurs are stepping out of their comfort zone and into the competitive retail market, taking their home baking into Orchard Central. Last month, the Singapore mall launched Baker X, and, until June 30, it will be the place f[...] Tactics Subscribers Read More...

Knitters Meet Their Match at Adelaide Arcade

Charity Partnerships, Community Room, Entertainment, Fundraisers, Special Events

The shopping center’s Knit-o-Rama will anchor a fundraiser for the Deafblind Association of South Australia.

The rules are simple: Knit as many 10cmx10cm squares as possible in four hours. That is the challenge that Adelaide Arcade's team has set for the center's inaugural Knit-o-Rama competition that will see 50 knitters face each other individually [...] Tactics Subscribers Read More...

Boxpark Is Cheering for Women Who Play

Celebrity Appearances, Community Relations, Community Room, Entertainment, Special Events

The mall is calling on young females to get in the game with the help of pro athletes.

Don't let the name that Boxpark (London, UK) chose for its latest initative fool you; #WOMXNWHOPLAY isn't just about timidly dabbling in some activity or another to pass time. The mall's campaign, launched last Friday ahead of the UEFA Women's [...] Tactics Subscribers Read More...

Flight Centre Marks 40th with Travel Runway 2.0

Advertising Creative Design, Design Studio, Technology Lab

Travelers get to pick their adventures in this global campaign and may end up winning a free holiday.

Our picks of marketing videos this week are made for anyone devising a campaign for consumers with a travel bug. Flight Centre Australia turned 40 and it's celebrating with a collection of 40+ experiences organized under distinct themes: Advent[...] Tactics Subscribers Read More...

What’s Next: Benchmarking CRE Wellness

Community Room, Marketing Research, Property Management, Shopping Center Business, Sustainability

QuadReal and CfAD mined the data that backs a CSR-minded approach to property development and management.

Ignorance is no longer a defense for property owners and operators when it comes to the impact of built environments on tenants' health outcomes and their experience of the spaces. They've got the tools and methodology to get at the data if the[...] Tactics Subscribers Read More...

Pasadena Chalk Festival: Back Live & IRL

Community Relations, Community Room, Entertainment, Fundraisers, Special Events

The Paseo has its hook to draw in shoppers this upcoming Father’s Day weekend.

How's this for a retail marketing statement? No less than 600 artists will be live and on-site at The Paseo when the California center hosts the 29th annual Pasadena Chalk Festival on Father's Day weekend. After a couple of virtual versions due[...] Tactics Subscribers Read More...

CF Backs CSR Positioning with New Investment

Community Relations, Community Room, Sustainability

Cadillac Fairview to support Indigenous students with funding for education and career development.

Cadillac Fairview (CF) is marking this Indigenous History Month with a significant CSR investment. The Canadian developer has announced that it will set aside C$125,000 (US$99,643) to back scholarship and award programs to benefit Indigenous st[...] Tactics Subscribers Read More...