U.S. Open Fever Hits The Street Chestnut Hill

The center is using the big championship as a platform to support a scholarship program.

The excitement is building in Massachusetts as the state readies to host the U.S. Open Championship next week. With the qualifying rounds now over, golf fans will set their sights next on The Country Club in Brookline for the big event. With so[...] Tactics Subscribers Read More...

Mall Gigs Are Hot Tickets for Art Seekers

Amenities, Entertainment, Special Events

PACE is once again teaming up with Gigs4U, bringing live performances to new audiences.

Who says you need to rely on traditional venues to make a city's cultural scene thrive? That stance is losing ground and now more than ever, what gives a place stage status is what audience it draws. That's how a shopping center got on PACE's r[...] Tactics Subscribers Read More...

Kate Spade NY Welcomes Summer Early

Advertising Creative Design, Décor Themes, Design Studio, Facebook, Pop-Up Stores, Visual Merchandising

Shoppable Facebook posts are part of the fashion house’s seasonal marketing strategy.

First, there was The High Line in the Meat Packing District, then Brooklyn, and this weekend it will be the Tribeca Burrough's time to host Kate Spade New York's (Kate Spade) pop-up cabana. The American designer label is pulling off the outdoor[...] Tactics Subscribers Read More...

Healthy Heart Walkers Hit the Mall Floor

Charity Partnerships, Community Relations, Community Room, Mall Clubs

Unlike a quarter of the Australian population, these mall shoppers are getting their regular exercise.

No more excuses for shoppers at Sunshine Plaza; they have two opportunities to stay fit and connected every week when the Australian center hosts its Healthy Heart Walkers (HHW) sessions. The active scene is one that visitors have been longing [...] Tactics Subscribers Read More...

What’s Next: Sunday Mass at the Mall

Community Relations, Community Room

Arenas and public halls host large religious gatherings and community-minded shopping centers could be next.

Anyone stepping into Santafé (Medellín, Colombia) around lunchtime on Sundays can expect to see large crowds gathered in the mall's Level 1 center court. Yes, they'll cross hungry patrons headed for their favorite eatery, but they'll also see[...] Tactics Subscribers Read More...

VivoCity Gets into Gaming Mode

Gifts with Purchase, Sales Promotions, Sales Promotions & More, Seasonal Giveaways

The rule at this Singapore mall is that you need to shop—frequently—to play and win.

There's no need to read any fine print to fully grasp the breadth of VivoCity's "Treasure Trove of Surprises" promotion. The Singapore mall is quite upfront about its intent: Prioritize rewarding loyal customers every time they shop and make th[...] Tactics Subscribers Read More...

Fox Valley Mall Preps for the Future

Amenities, Customer Service, Development News, Shopping Center Business

Centennial is positioning its Illinois property as the anchor of a growing community.

Fox Valley Mall (Aurora, USA) is about to break ground on a new placemaking project: Fox Yard, an open-air plaza where the community can gather to attend special events and workout sessions, take in live entertainment, grab a bite during food t[...] Tactics Subscribers Read More...

Reality Reimagined: Enter the Virtual Influencer

Social Media Campaigns, Technology Lab, Technology News

From innovation to extended exposure, The Media Shop’s Natasha Miller unpacks the benefits for brands.

I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend. As I began to ponder on the concept, I wondered why on earth anyone would real[...] Tactics Subscribers Read More...

La Vie en Rose Calling All Breast Friends

Charity Partnerships, Community Room, Fundraisers

The lingerie retailer is aiming to raise $200,000 for breast cancer research.

It isn't October but as healthcare workers will tell you, cancer is a year-round concern. That's why it isn't so odd for La Vie en Rose to be holding a breast cancer bra drive this month. Through May 31, the Canadian retailer of lingerie and le[...] Tactics Subscribers Read More...

Caneland Central Stands Against Violence

Amenities, Community Relations, Community Room, Customer Service, Services

A vacant retail unit has become a beacon of hope for people facing domestic and family violence.

It's been five years since Caneland Central (Mackay, Australia) joined the local Mayor's Domestic Violence Taskforce, partnering with other organizations on a number of initiatives to make its community safer for everyone. Among those collabora[...] Tactics Subscribers Read More...