5 Common IG Algorithm Myths Debunked

Instagram, Social Media Campaigns, Technology Lab

Sam O’Brien of Affise turns IG marketing confusion into strategy.

One of the main things that can impact an influencer’s social media engagement is the notorious Instagram algorithm. Renowned for its ever-changing rules, the algorithm has been a topic of discussion since Instagram stopped its chronological [...] Tactics Subscribers Read More...

Code Pink at Sylvia Park

Charity Partnerships, Community Relations, Community Room, Fundraisers

Gift cards are up for grabs for shoppers who join the movement to end bullying.

Very Peri might be the fashion color of the year, but Sylvia Park (Auckland, New Zealand) will be sticking up for pink over the next few days. The mall is using its marketing platform to support Pink Shirt Day and the Mental Health Foundation o[...] Tactics Subscribers Read More...

Need a Stage? Try the Play Area

Entertainment, Special Events

This mall’s themed space for kids doubles as a live entertainment venue.

On any given day, the Play Place under the domed skylight of the Galleria Dallas is teeming with children looking to burn off some energy running around and climbing on the rainforest-themed structures while their parents take a break from shop[...] Tactics Subscribers Read More...

Here’s How to Build a Cyber Security Strategy

Mall Websites, Technology Lab, Technology News

SecurityHQ’s Radmila Blazheska and Eleanor Barlow share their top tips.

Marketing teams often work with sensitive data, be it customer or contact data, in your CRM, WordPress site, payment details, and much more. Chief marketing officers (CMOs), heads of marketing, and marketing directors are accountable for data, [...] Tactics Subscribers Read More...

Slow Shopping Movement Reaches Bikini Berlin

Advertising Creative Design, Design Studio

Fashion was just the starting point for the mall’s ad creative concept.

Apparel retailers have come under pressure in recent years to rethink their fast-fashion business models and instead offer consumers merchandise that is built and designed to last. All of this activism is in support of a more sustainable indust[...] Tactics Subscribers Read More...

Maremagnum Signs On as a Purple Point

Charity Partnerships, Community Relations, Community Room

The Spanish mall is now officially a safe haven for victims of gender violence.

There's no missing Maremagnum's "Punto Violeta" sign. It's at the info point, right in the middle of the central square, and it makes it clear to everyone who passes by that Klépierre's Barcelona shopping mall is the latest place in the city t[...] Tactics Subscribers Read More...

The Square Mirrabooka Rolls Out Welcome Mat

Charity Partnerships, Community Relations, Community Room, Fundraisers

A planned community event will help raise funds for the Red Cross Ukraine Crisis Appeal.

Putting together a spring wardrobe or exploring cuisines from far regions of the globe is commonplace for regulars at The Square Mirrabooka. However, the people that the West Australia center will be welcoming to its community this Saturday wil[...] Tactics Subscribers Read More...

Springtime Is Showtime at Bluewater

Entertainment, Sales Promotions, Sales Promotions & More, Seasonal Giveaways, Special Events

Energy prices, AR, drone-based services, and sustainability will be among the topics that the mall will tackle.

The green-thumbed and DIYers will be well-served over the next ten days at Bluewater (Kent, UK). No less than 30 retail outlets and service providers will pop up at the center for the Spring Home & Garden Event, which promises to deliver knowle[...] Tactics Subscribers Read More...

Mother’s Day Begins on FB @ Westfield Knox

Facebook, Sales Promotions & More, Seasonal Giveaways, Social Media Campaigns, Technology Lab

This year, online gift guides go beyond traditional retail categories to meet different lifestyle needs.

The marketers at Australia's Westfield Knox are aiming for an on-site Mother's Day traffic booster with their Facebook contest. Today at midnight is the deadline they've set for shoppers to enter to win one of two specially themed packs by expr[...] Tactics Subscribers Read More...

Profits and CSR? AT NWD, They’re Connected

Charity Partnerships, Community Relations, Community Room, Fundraisers

New World Development Company adds a new digital layer to its CSR delivery model.

Linking business success to social progress is the notion on which New World Development Company (NWDC – Hong Kong, China) based its mission. Now it has one more tool to drive its community-focused operations: The "Share for Good" online plat[...] Tactics Subscribers Read More...