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Community Room, Fundraisers, Retailer Roundup, Shopping Center Business
Sock Footage is on a mission to fill a major gap in support for the homeless.
Marisa Sheff has spent more than a decade working with the homeless community and knows first-hand how difficult it is to secure sustained support for vulnerable people. That prompted her to launch Sock Footage, a Canadian social enterprise tha[...]
Loyalty Programs, Sales Promotions, Sales Promotions & More
As the wellness category grows in the mall retail mix, marketing plans should include pets.
It's a dog's life in retail these days and that's no reason to whimper. Consumers are more mindful of their pets' wellbeing than ever and specialist vendors cater to their needs. That trend was on full display earlier this month at a mall-based[...]
Mall Websites, Technology Lab, Technology News
A logistics partnership with Dropit will give mall tenants access to a broader audience.
Five Canadian properties within the Primaris Management Inc. (Primaris) portfolio have just extended their market reach and service capabilities without altering their operating model. The REIT propelled them further forward into omnichannel re[...]
Chances are your marketing team hasn’t taken your mall’s brand far enough.
Marketers like to refer to stores' well-curated visual merchandising displays and uniquely designed shopping centers as theaters of retail. If the latter are indeed shoppertainment destinations then they should really take a page from entertain[...]
Charity Partnerships, Community Room, Sustainability
A carpark conversion will mean more access to fresh produce for vulnerable Melburnians.
One of the City of Melbourne's recent Urban Forest Fund donations has already borne fruit. The A$300,000 (US$215,345) seed grant has enabled the conversion of the inner-city Siddeley Street Carpark into Melbourne Skyfarm, a multi-purpose and su[...]
Charity Partnerships, Community Room, Fundraisers
There’s more to this initiative than wrapping Christmas presents.
Just like food, a packaged gift is first enjoyed with the eyes. That makes it somewhat harder for the least dexterous of people unless, of course, they happen to be shopping at a place where community elves are secretly there to help. A charity[...]
Celebrity Chefs, Charity Partnerships, Community Room, Food & Beverage, Fundraisers, Sales Promotions & More
Thanks to this community-driven initiative, more food will be rescued and donated to Perth residents.
Expert hands are helping to make lighter work for SecondBite in its mission to rescue edible food from growers, manufacturers, and retailers, and redistribute it to a network of more than 1,400 charities and non-profits supporting Aussies in ne[...]
Mobile Commerce, Technology Lab, Technology News, Viral Advertising
The sudden disembodiment of the retail experience has been a real challenge for shopping centers and their tenants since the onset of COVID-19, especially for those whose marketers had become rather skilled at immersing consumers in their brand[...]
Community Relations, Community Room, Décor Themes, Design Studio
The Kansas City center adds to its list of destination backdrops.
Santa and other holiday sets get the lion's share of traffic when it comes to snap-happy shoppers. However, the list of retail properties creating selfie and social media-friendly murals and all sorts of backdrops is growing, which is a good th[...]
Customer Service, Gift Cards, Services
The year-round premium service can be booked online.
What to give someone who has everything? How about the services of a personal porter? That's what Vicinity Centres is suggesting for the holidays or any other time of year, really. The Australian property owner and manager promotes the premium [...]