The over-the-top fashion label puts nerds in the spotlight and offers a temporary escape from more earnest, pandemic-focused campaigns.
PR expert, Matt Levinson shares his take on how the pandemic is changing shopping centers this holiday season.
The big-box retailer strikes a balance between story branding and pushing sales of specific products.
Pandemic-focused messaging can put retail customers at ease or put them in the mood to do anything but shop in-store.
Given the many problems weighing on American consumers’ minds, the developer is opting for marketing levity.