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Grab A Drink and Your Yoga Mat, Too

Charity Partnerships, Community Room, Entertainment, Fundraisers, Special Events

Visitors to One New Change can work up an appetite right on-site because the London, UK, center has launched its series of summer workout classes, including some on its famous rooftop. 

Madison, a tenant eatery, has teamed up with Virgin Act[...] Tactics Subscribers Read More...

Simon Says, It’s Time for a Fashion Clean-up

Charity Partnerships, Community Relations, Community Room, Sustainability

How much stuff is simply too much? Simon's marketers would never be clumsy enough to engage shoppers in that discussion, especially when it could have the adverse effect of slowing down traffic to the developer's malls. Waste, however, is fair [...] Tactics Subscribers Read More...

Buskers Wanted: Step Up and Grab a Mic

Entertainment, Special Events

Forget elaborate auditions and complicated set-ups; Trinity Leeds has a much easier way for emerging artists and busker wannabes to hone their performance skills in front of live audiences. The UK center's Busk Stop is a common area spot where [...] Tactics Subscribers Read More...

This Mall Display Could Create Social Buzz

Charity Partnerships, Community Relations, Community Room, Fundraisers, Sustainability

While Alvéole's honeybees are hard at work in hives set up on Halifax Shopping Centre's (HSC) rooftop, the Canadian mall's marketers are creating a buzz of their own with a special indoor display that informs visitors of the sustainability pro[...] Tactics Subscribers Read More...

Bikini Berlin’s Influencer Initiative Exists IRL

Charity Partnerships, Community Relations, Community Room, Fundraisers

Bikini Berlin's marketers have a fresh take on social influencing, taking their program back into the brick-and-mortar space and supporting a human cause. A couple of weeks ago, the German container mall launched its latest pop-up, BerlinFluenc[...] Tactics Subscribers Read More...

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