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Scaling Up Mall Marketing

Entertainment, Special Events

The Bangarra Dance Theatre is known around the world for facilitating truth-telling and the sharing of culture for Australia’s First Nations Peoples. It is getting a valuable, mall-based promotional boost for its latest production, "Bangarra: [...] Tactics Subscribers Read More...

Poetry Is Just What The Mall Ordered

Community Relations, Community Room

The Mall Luton (UK) has a new retail therapy protocol and it involves poetry. More than small doses of literature between bouts of shopping, the Poetry in Public project is meant to be restorative and help visitors get into a more positive minds[...] Tactics Subscribers Read More...

High-tech Escape: IBM at Bikini Berlin

Live Demonstrations, Sales Promotions & More

When consumers think of IBM, they mostly envision PCs and enterprise information systems. The company recently brought its Pop-up Experience to Germany's Bikini Berlin, intent on widening that perspective. Until June 29, IBM will use one of the [...] Tactics Subscribers Read More...
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