Black Friday in July? Staples Is Doing It

Sales Promotions, Sales Promotions & More

From deals on all BTS basics to specialist services, Staples is doing its best to corner the seasonal market.

Like marketing holiday gift hunting, it seems that back-to-school shopping is starting earlier every year. Staples, the supply store, is certainly getting a jump on it, releasing “Let’s Find Out: Canada’s Official Back-to-school Guide.”[...] Tactics Subscribers Read More...

Grab A Drink and Your Yoga Mat, Too

Charity Partnerships, Community Room, Entertainment, Fundraisers, Special Events

A summer full of active pursuits is now underway in the heart of London.

Visitors to One New Change can work up an appetite right on-site because the London, UK, center has launched its series of summer workout classes, including some on its famous rooftop.

Madison, a tenant eatery, has teamed up with Virgin Act[...] Tactics Subscribers Read More...

Simon Says, It’s Time for a Fashion Clean-up

Charity Partnerships, Community Relations, Community Room, Sustainability

Simon and Give Back Box give shoppers a feel-good incentive to declutter their closets.

How much stuff is simply too much? Simon's marketers would never be clumsy enough to engage shoppers in that discussion, especially when it could have the adverse effect of slowing down traffic to the developer's malls. Waste, however, is fair [...] Tactics Subscribers Read More...

Potsdamer Platz Readies for a New Era

Development News, Shopping Center Business

The revamped center will boast Europe’s first Mattel Mission: Play! family entertainment center.

Is it a mall, a theme park, or something entirely different? Shoppers might ask themselves that question when Brookfield Properties fully delivers its new Potsdamer Platz experience to Berlin, Germany, this year. They'll have plenty to discover[...] Tactics Subscribers Read More...

Buskers Wanted: Step Up and Grab a Mic

Entertainment, Special Events

Trinity Leeds might be on to something with its on-site live entertainment spot.

Forget elaborate auditions and complicated set-ups; Trinity Leeds has a much easier way for emerging artists and busker wannabes to hone their performance skills in front of live audiences. The UK center's Busk Stop is a common area spot where [...] Tactics Subscribers Read More...

This Mall Display Could Create Social Buzz

Charity Partnerships, Community Relations, Community Room, Fundraisers, Sustainability

HSC finds multiple uses for an information display ahead of the Halifax Pride Festival.

While Alvéole's honeybees are hard at work in hives set up on Halifax Shopping Centre's (HSC) rooftop, the Canadian mall's marketers are creating a buzz of their own with a special indoor display that informs visitors of the sustainability pro[...] Tactics Subscribers Read More...

Bikini Berlin’s Influencer Initiative Exists IRL

Charity Partnerships, Community Relations, Community Room, Fundraisers

The Governing Mayor of Berlin, Franziska Giffey is among the center’s creative collaborators.

Bikini Berlin's marketers have a fresh take on social influencing, taking their program back into the brick-and-mortar space and supporting a human cause. A couple of weeks ago, the German container mall launched its latest pop-up, BerlinFluenc[...] Tactics Subscribers Read More...

Little Entrepreneurs Are Back in Business

Community Relations, Community Room, Entertainment, Pop-Up Stores, Special Events

After a couple of tough years, budding retail operators tested their concepts on the street and at the mall.

Children dreaming of one day running their own enterprises got their first dose of reality when COVID-19 hit. Restrictions on public gatherings and health concerns made even a sidewalk kiosk seem like risky business. Luckily, things are more re[...] Tactics Subscribers Read More...

Hybrid is Ralph Lauren’s B2C Summer Style

Mobile Commerce, Retailer Roundup, Sales Promotions & More, Shopping Center Business, Technology Lab, Technology News

Pop in or hop online, the choice is up to fashionistas who are loyal customers of the brand.

Stepping out to shop means stepping onto the web these days for lovers of Lauren Ralph Lauren. Summer collections and edits await on the little digital screen where the brand operates a virtual boutique resembling its Woodbury Common Premium Ou[...] Tactics Subscribers Read More...

Eco-minded Cardboard City Emerges at SMP

Community Room, Sustainability

Teaching artists show the next generation of makers how to turn basic materials into unique pieces.

Cardboard is usually what you use to protect and store things—from the mundane to valuable objects. At Santa Monica Place's new pop-up creative space, however, it's the envionmentally sustainable material of choice that would-be crafters and [...] Tactics Subscribers Read More...