At Riocan, It’s Back to School Basics

A trio of community-focused centers tries to balance meeting shoppers’ needs and those of tenants hoping for more on-site traffic to support sales.

RioCan is helping shopping parents and their class-bound children to remain on their A-game, pandemic or not. Last week, three of its Ontario, Canada, properties—Burlington Center, Georgian Mall, and Oakville Place—jointly launched their ba[...] Tactics Subscribers Read More...

This Fall iShopathon Is a Holiday Warm-up

Despite the pandemic-induced staycation trend, one airport operator is still counting on deal shoppers to show up online.

This retail promotion begins online but ends right in consumers’ homes.

How would you like to have basketball pro, Blake Griffin check you in at your vacation hotel? Or perhaps, as a secret fan of TV's Desperate Housewives series, you're freaking out at the thought of star Eva Longoria being the chef that will shar[...] Tactics Subscribers Read More...

Unibail-Rodamco-Westfield is forging ahead with a major European mixed-use district and the tone of its marketing communication is highly personal.

Six of the Aussie developer’s shopping centers are pitching in to help pandemic-hit residents.

Winter is always a tough time for those struggling with food security. Anglicare's ongoing mission is to lend them a hand and demand for its services has risen since the coronavirus outbreak. It's now hoping that a partnership with Mirvac Retai[...] Tactics Subscribers Read More...

Design Portland’s Festival 2020 delivery format could serve as a blueprint for retail events.

Scavenger hunts still have the potential to build on-site traffic in retail centers, despite social distancing.

It was hunting season at New Horizon Mall (Rocky View County, Canada) last month, but no harm came to any animal. To mark Teddy Bear Picnic Day (July 10), the center hosted a fun Teddy Bear Scavenger Hunt. Bears were hidden all throughout the p[...] Tactics Subscribers Read More...

Mall customer services teams are adapting to the pandemic reality and that includes updating on-site dispensers.

This mannequin fashion show was interactive but perfectly set up for social distancing.

With retail landlords needing to collaborate with their tenants more than ever, delivering a quality B2B e-commerce experience is crucial.