Lady Gaga in the Mall House

Entertainment, Special Events, Technology Lab

Westfield has realized a real PR coup with the “Love for Sale” virtual premiere.

If you're concerned about the limited cachet of virtual mall events, consider this: Lady Gaga will be performing excerpts from her latest album with Tony Bennett on Live.Westfield.com this coming September 30. Touted as an exclusive gig, the on[...] Tactics Subscribers Read More...

QLD Mall Reaches Sustainability Milestone

Community Room, Shopping Center Business, Sustainability

The property’s new 5-star rating denotes Australian excellence and is one step away from world leadership status.

Adaptability is the golden rule when it comes to sustainability and it's been Scott Mosely's focus ever since Sunshine Plaza (Maroochydore, Australia) embarked on its major redevelopment. Now the managing director, Investment Management, for Le[...] Tactics Subscribers Read More...

“New Sounds Live” to Challenge Mall Shoppers

Entertainment, Special Events, Technology Lab

This curated installation should be music to STEAM fans’ ears.

Prime numbers and algorithms aren't often associated with the performing arts, but they are at the heart of the synthetic sounds experience that will await visitors in the winter garden at Brookfield Place in New York City next month. "New Soun[...] Tactics Subscribers Read More...

TikTok Gets Its Own Mall Set

Décor Themes, Design Studio

After Insta walls and mirror rooms, it’s time for the next social craze to invade brick-and-mortar space.

You have to give it to retail marketers. Each time that a new social media trend threatens to keep consumers glued to their digital screens, they manage to give that new "it" thing a real-life dimension. Like Instagram, TikTok is the platform g[...] Tactics Subscribers Read More...

Social Marketing Boosts Food Activation

Food & Beverage, Food Court Promotions, Sales Promotions & More

Online shopper engagement lifted Devonshire Mall’s Labour Day trading.

Cutting through the clutter hasn't been easy for shopping center teams this back-to-school season. Much of the web banter has been focused on COVID, vaccination, in-person vs. virtual education, and protective mask policies. To reach its custom[...] Tactics Subscribers Read More...

Okay, Enough with the Sweats and Slippers

Advertising Creative Design, Design Studio, Social Media Campaigns, Technology Lab

Westfield Australia steps outside the mall box with its new spring campaign.

Now that COVID is looking like the precursor to cyclical disruptions, consumers are running out of excuses for their lingering frumpy-mess look. Westfield (Australia and New Zealand) has taken it upon itself to address the matter and move its s[...] Tactics Subscribers Read More...

H&M Adds Second-hand to Retail Strategy

Retailer Roundup, Shopping Center Business

After slowing down its fast-fashion cadence, the Swedish chain’s Canadian arm is about to launch its new Rewear brand.

By this time next week, Canadian consumers will have access to a new online platform to buy and sell pre-loved fashions and it's coming from an unexpected source: H&M. Created to promote circularity and sustainability, Rewear will not only feat[...] Tactics Subscribers Read More...

Keep an Eye on These Digital Marketing Trends

Technology Lab, Technology News

X Agency founder, Darwin Liu reviews 10 trends that will affect e-commerce businesses going forward.

Nine out of the top 10 global eCommerce companies saw double-digit revenue growth due to Covid-19, which means there is an abundance of opportunities to make your mark on the eCommerce world post-pandemic. As the market continues to grow, busin[...] Tactics Subscribers Read More...

The Christmas Bells Are (Softly) Ringing Already

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

The Body Shop gets a jump on the holiday retail season with its Advent calendar release.

It seems that Santa is just as anxious as consumers to get back in the swing of things. Children aren't all back in school yet and Halloween is still a ways away, but The Body Shop is already taunting its UK customers with a fresh line of beaut[...] Tactics Subscribers Read More...

The Bellevue Collection Hops Back on Stage

Catwalk Shows, Style Lounge

The Posh Party Trend Show will be a hybrid event with on-site and live-stream versions.

For its 75th birthday, The Bellevue Collection (Bellevue, USA) is giving itself quite the present: Welcoming its shoppers back to an on-site catwalk show benefiting local non-profits.

This will be the first time since the beginning of the CO[...] Tactics Subscribers Read More...