Bikini Berlin’s Influencer Initiative Exists IRL

Charity Partnerships, Community Relations, Community Room, Fundraisers

The Governing Mayor of Berlin, Franziska Giffey is among the center’s creative collaborators.

Bikini Berlin's marketers have a fresh take on social influencing, taking their program back into the brick-and-mortar space and supporting a human cause. A couple of weeks ago, the German container mall launched its latest pop-up, BerlinFluenc[...] Tactics Subscribers Read More...

Little Entrepreneurs Are Back in Business

Community Relations, Community Room, Entertainment, Pop-Up Stores, Special Events

After a couple of tough years, budding retail operators tested their concepts on the street and at the mall.

Children dreaming of one day running their own enterprises got their first dose of reality when COVID-19 hit. Restrictions on public gatherings and health concerns made even a sidewalk kiosk seem like risky business. Luckily, things are more re[...] Tactics Subscribers Read More...

Hybrid is Ralph Lauren’s B2C Summer Style

Mobile Commerce, Retailer Roundup, Sales Promotions & More, Shopping Center Business, Technology Lab, Technology News

Pop in or hop online, the choice is up to fashionistas who are loyal customers of the brand.

Stepping out to shop means stepping onto the web these days for lovers of Lauren Ralph Lauren. Summer collections and edits await on the little digital screen where the brand operates a virtual boutique resembling its Woodbury Common Premium Ou[...] Tactics Subscribers Read More...

Eco-minded Cardboard City Emerges at SMP

Community Room, Sustainability

Teaching artists show the next generation of makers how to turn basic materials into unique pieces.

Cardboard is usually what you use to protect and store things—from the mundane to valuable objects. At Santa Monica Place's new pop-up creative space, however, it's the envionmentally sustainable material of choice that would-be crafters and [...] Tactics Subscribers Read More...

Campaign of the Week: Vive la France!

Advertising Creative Design, Design Studio, Food & Beverage, Sales Promotions & More

Le Chocolat Français and TBWA/Paris poke fun at well-known French stereotypes.

Kisses on a pier, road rage, sexy heels, nights on the town that stretch until sunrise—France has them all and you can pick and choose whatever you want to experience. That's the message that Le Chocolat des Français has for fans of its orga[...] Tactics Subscribers Read More...

Ivanhoe Cambridge Breaks Ground on Haleco

Community Room, Development News, Shopping Center Business, Sustainability

The mixed-use project’s partners are aiming for LEED Platinum certification with a design focused on energy efficiency.

Come Summer 2024, the first units should be up for rent at Haleco, the mixed-use development for which Ivanhoé Cambridge, together with the City of Montreal (Canada) and Cogir Real Estate, will totally transform a site nestled between Old Mont[...] Tactics Subscribers Read More...

Sneakerheads Converge at Cockburn Gateway

Décor Themes, Design Studio, Entertainment, Special Events, Visual Merchandising

Visitors will have to shop first if they want to have graphic artists customize their kicks.

If you want to learn about a retail marketing niche, your best bet is to 'ask the internet.' To be a little more specific, head straight to TikTok. That's where you'll find out from Mikolaj how on-trend Cockburn Gateway's Sneaker Life event is�[...] Tactics Subscribers Read More...

Mall Incubator Gives Home Bakers a Lift

Pop-Up Stores, Retailer Roundup, Shopping Center Business

In addition to trying new tasty bites, Baker X customers get a chance to earn loyalty rewards.

Would-be F&B entrepreneurs are stepping out of their comfort zone and into the competitive retail market, taking their home baking into Orchard Central. Last month, the Singapore mall launched Baker X, and, until June 30, it will be the place f[...] Tactics Subscribers Read More...

Knitters Meet Their Match at Adelaide Arcade

Charity Partnerships, Community Room, Entertainment, Fundraisers, Special Events

The shopping center’s Knit-o-Rama will anchor a fundraiser for the Deafblind Association of South Australia.

The rules are simple: Knit as many 10cmx10cm squares as possible in four hours. That is the challenge that Adelaide Arcade's team has set for the center's inaugural Knit-o-Rama competition that will see 50 knitters face each other individually [...] Tactics Subscribers Read More...

Boxpark Is Cheering for Women Who Play

Celebrity Appearances, Community Relations, Community Room, Entertainment, Special Events

The mall is calling on young females to get in the game with the help of pro athletes.

Don't let the name that Boxpark (London, UK) chose for its latest initative fool you; #WOMXNWHOPLAY isn't just about timidly dabbling in some activity or another to pass time. The mall's campaign, launched last Friday ahead of the UEFA Women's [...] Tactics Subscribers Read More...