Galeries Lafayette Goes for Good—Again

Design Studio, Sales Promotions & More, Visual Merchandising

Known for lux, the department store is giving pre-loved apparel an aura of glamor.

Shoppers who like to stay on top of fashion trends are probably bored by what's inside their own closets after so many months of retail disruptions. What others are eager to discard, however, might turn out to be their new favorite outfit. Gale[...] Tactics Subscribers Read More...

This Eco-game Is a Platform for Change

Community Room, Sustainability

Playing a game on an all-star hockey team is just one of the CSI’s Ecochallenge prizes.

Nineteen days and counting until the Climate and Sport Initiative (CSI) wraps up its month-long Ecochallenge. With the Canadian government as its title sponsor and a star ambassador in Hayley Wickenheiser, a four-time Olympic gold medalist and [...] Tactics Subscribers Read More...

Creatives Take Up Mall Residence at EM

Décor Themes, Design Studio, Entertainment, Special Events, Visual Merchandising

An immersive fashion-focused space will be open to the public daily all month long.

Australia's Emporium Melbourne has opted for layers in putting together its Fashion Capsule. The ground-floor interactive space is an evolving showcase of designers, artists, stylists, and entertainers who will take turns sharing their designs,[...] Tactics Subscribers Read More...

Canadian Shoppers in U.S. Malls’ Mire

Gifts with Purchase, Loyalty Programs, Sales Promotions, Sales Promotions & More

With consumers acting on warnings of possible supply-chain issues, the timing is ideal to court those cross-border guests.

The reopening of the Canada/U.S. land border means flocks of snowbirds are heading south and retail marketers are paying attention. With COVID protocols that are, for the most part, aligned, malls can resume offering deals and services that wil[...] Tactics Subscribers Read More...

These Mall Rats Do More than Shop

Amenities, Community Room, Customer Service

Students of all ages are quietly hitting the books at Trinity Leeds.

Much of retail marketing has to do with yanking target consumers away from whatever they're doing and leading them to the nearest store or mall to shop. The promotional team at Trinity Leeds (UK) certainly has its fair share of alluring offers [...] Tactics Subscribers Read More...

Who Knew You Could Print a Court?

Amenities, Customer Service, Entertainment

Artist, Yinka Ilori tapped into his dual heritage to design a very special basketball hangout.

While the creative world has been enthralled in AR and VR, fans of 3D printing have been quietly tackling increasingly bigger and more complex projects. This past summer, a municipality in Prague, Czech Republic, unveiled the world's first-ever[...] Tactics Subscribers Read More...

007: The Fashion Trailer at Quartier DIX30

Facebook, Instagram, Social Media Campaigns, Technology Lab

The Canadian center’s promotional team gives its cinema a boost on social.

Stunts and style have always been the draws for fans of the James Bond film franchise, giving Quartier DIX30 (Brossard, Canada) a choice theme to promote both its retail stores and cinema's Ciné Club. While the blockbuster "No Time to Die" is [...] Tactics Subscribers Read More...

Chasing Ghost Shoppers

Facebook, Social Media Campaigns

After a very quiet stretch, movie theaters and their planned blockbuster releases are once again helping to drive shopper traffic to malls.

The much-anticipated "Ghostbusters: Afterlife" movie won't hit theatres in Australia until New Year's Day, but retail marketers are already putting their own traffic-generating spin on it to get customers back shopping IRL. For one mall, the lu[...] Tactics Subscribers Read More...

A Green Turn for ION Orchard’s Loyalty Scheme

Community Room, Sales Promotions & More, Sustainability

The center’s mobile app is the delivery platform for its latest CSR initiative.

The island of Singapore isn't a place for those who like to test the limits of state authority. Living outside its clearly painted lines has swift consequences. Yet at ION Orchard, it's good behavior that has triggered an immediate response sin[...] Tactics Subscribers Read More...

Beyond Kindness: Serving for Special Needs

Community Relations, Community Room, Customer Service, Special Needs

DEI mandates for malls should include providing full service and retail experience to shoppers with special needs.

Delivering customer services with special needs in mind is a good place to start when building a truly inclusive retail environment, be it IRL or online. ASL interpreting, closed-captioning and enhanced type on websites, and tactile flooring th[...] Tactics Subscribers Read More...