A Green Turn for ION Orchard’s Loyalty Scheme

Community Room, Sales Promotions & More, Sustainability

The center’s mobile app is the delivery platform for its latest CSR initiative.

The island of Singapore isn't a place for those who like to test the limits of state authority. Living outside its clearly painted lines has swift consequences. Yet at ION Orchard, it's good behavior that has triggered an immediate response sin[...] Tactics Subscribers Read More...

Beyond Kindness: Serving for Special Needs

Community Relations, Community Room, Customer Service, Special Needs

DEI mandates for malls should include providing full service and retail experience to shoppers with special needs.

Delivering customer services with special needs in mind is a good place to start when building a truly inclusive retail environment, be it IRL or online. ASL interpreting, closed-captioning and enhanced type on websites, and tactile flooring th[...] Tactics Subscribers Read More...

Tricks, Treats, and Stories at 313@Somerset

Facebook, Sales Promotions & More, Seasonal Giveaways, Social Media Campaigns

Shoppers are invited to actively contribute to the retail center’s seasonal content.

313@Somerset's "Park & Perks" for all indeed makes it straightforward for shoppers to bag some deals this fall. Just visiting and spending sometimes as little as S$30 (US$22) at the Singapore mall is good enough for GWPs ranging from free parki[...] Tactics Subscribers Read More...

VS to Shoppers: Spend on Your Selfie

Gift Cards, Sales Promotions, Sales Promotions & More

This government-backed recovery scheme gives a mall the ideal marketing campaign theme.

As the holiday season nears and pressure mounts on retail teams to produce decent ROI on their tight promotional budgets amidst COVID, marketers might be wise to seek piggyback rides from all levels of government. It could be key to loosening s[...] Tactics Subscribers Read More...

How Do You Measure Return on Ad Spend?

Marketing Budgets, Marketing Research, Shopping Center Business, Technology Lab

X Agency’s Darwin Liu offers a rundown of mistakes e-commerce marketers make.

Most e-commerce businesses rely heavily on advertising to draw customers to their websites and, in the case of retargeting, remind them of past visits or purchase intentions. When it comes to measuring ad spend, there are a handful of common pi[...] Tactics Subscribers Read More...

Up Next Is What’s Next in Fashion

Instagram, Social Media Campaigns, Technology Lab

PR veteran, Albert Ayal’s keen eye for innovative fashion is giving emerging designers a crucial boost.

Fashion lovers and specialist media editors are flocking to Up Next's Instagram page (@upnextdesigner) to feed their curiosity and stay ahead of style trends. Albert Ayal, a public relations expert with many years of experience under his belt, [...] Tactics Subscribers Read More...

Personalization: The Ultimate Retail Luxury?

Entertainment, Loyalty Programs, Sales Promotions & More, Special Events

The Florida mall event that debuts today has FOMO marketing written all over it.

If you can't find the perfect outfit for that family reunion despite hunting through every fashion mall store, just have Karelle Levy of KRELwear measure you up and produce a custom creation on the spot. While you're at it, have her make a mini[...] Tactics Subscribers Read More...

This Walking Club Is for Bookworms

Charity Partnerships, Community Relations, Community Room

Auburn Mall’s partnership with its local city library officially debuts next Monday.

Auburn Mall in Massachusetts, USA, is about to turn the West side of its property into a destination for local families with young children, thanks to a fresh public/private partnership. From a marketer's standpoint, the initiative is a way to [...] Tactics Subscribers Read More...

Music to London Commuters’ Ears

Customer Service, Entertainment, Services, Technology Lab

Digital content for people on the go doesn’t get more local than this.

Whether they'd rather pass their rush-hour-traffic time reading or listening to compelling content, The Commuter Club has something for Londoners. The UK organization curates a selection of playlists, podcasts, interviews, and articles that con[...] Tactics Subscribers Read More...

This VM Play Is All About Upcycling

Community Room, Design Studio, Sustainability, Visual Merchandising

Nespresso’s sustainability message to consumers: Doing (not just talking) is everything.

The contents of your mall's recycling bins could serve as raw materials for your next public art installation. What better way to communicate a commitment to sustainability while supporting local creatives? Both aspects are present in Nespresso[...] Tactics Subscribers Read More...