With holiday shopping well underway, it is a good time to see what shoppers have done thus far and revisit their expectations for the remainder of the season. This webinar will shed light on results from various consumer surveys, including those conducted around Thanksgiving weekend and others that show the rate of holiday-shopping completion and […]

New technology, in tandem with wider structural economic and societal macro trends, has facilitated and accelerated changes to consumer buying behavior. The consumer decision-making journey is more complex, involving cross-channel shopping activity—often in real time— pre-, during and post-purchase. The holiday season accentuates this as typically 90 percent of adults in the U.S. make purchases […]